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PR AI S E FO R F.U. MO N E Y “Thought-provoking! Entertaining! Mind-blowing! His ‘Tony Robbins meets Dr. Phil’ style is bold, brash, but right on target if you want to know what it really takes to retire young and retire rich. Dan, you are the man!” - Shane Goldberg C EO O F P H O T O S H O P ZO O . C O M
“Dan Lok is, without a doubt, one of the most ingenious and innovative marketers I’ve ever come across... and one of the few people whose advice I trust. Listen to what he has to say... THIS guy will help you make a Quantum Leap in your business.” - Danie l S. Pe ña , S r. FO U N D E R A N D C H A I R M A N O F T H E G U T H R I E G R O U P M R . P E Ñ A T U R N E D $ 8 2 0 I N T O A $ 4 0 0 M I L L I O N M A R K E T-VA L U E D E N E R GY C O M PA N Y
IN JUST 8 YEARS!
“Dan Lok has an extraordinary way of capturing people’s attention through the written word. Dan knows writing and he knows marketing. Most importantly, he is a man who can do exactly what he says he can do, do it exactly when he says he will - and do it with absolute integrity and honesty. If you want to Make It BIG in business, Dan Lok is your man. He has my highest recommendation.” - Fr a n k M c K i n n e y 5 -T I M E I N T E R N AT I O N A L B E S T- S E L L E R T H E W O R L D ’ S P R E M I E R C R E AT O R O F O C E A N F R O N T M U LT I - M I L L I O N D O L L A R E S TAT E H O M E S
“Dan Lok tells you critical marketing facts that would take years to learn in the real world. He pulls no punches as he shows you clearly how to seriously increase your profits while sidestepping the many mistakes made by ordinary marketers.” - J ay C o n r a d L e v i n s o n T H E FAT H E R O F G U E R I L L A M A R K E T I N G AUTHOR OF THE “G U ERRILL A MARKE TING” BOOK SERIE S
“The whole idea of F.U. Money will be a powerful paradigm shift for most people. Dan is blunt, outspoken and brutally honest. You’ ll learn more practical ideas on how to make more, work less and enjoy life in this book than in any other single source. This book is a must-read.” - D av e D e b e a u P R E S I D E N T O F R E S U LT S E N T E R P R I S E S I N C . P U B L I S H E R O F “ FA S T T R AC K I N N E R C I R C L E ” & “ B . C . P R O F I T $ ”
F.U. MONEY Make As Much Money As You Damn Well Want And Live Your Life As You Damn Well Please!
TAB LE O F CO NTENT S Introduction
6
PA R T 1
THE F.U. MONEY LIFESTYLE
18
Chapter 1
What the Hell is F.U. Money?
19
Chapter 2
How to Live Like a Hollywood Movie Star Even If You’re Not Famous
31
PA R T 2
THE F.U. MONEY MYTHS: 8 MYTHS THAT ARE KEEPING YOU FROM MAKING YOUR F.U. MONEY
47
Chapter 3
F.U. Money Myth #1: Money Can’t Buy Happiness
48
Chapter 4
F.U. Money Myth #2: Rich People are Assholes
56
Chapter 5
F.U. Money Myth #3: You Can Afford to Wait
66
Chapter 6
F.U. Money Myth #4: You Have to be Lucky
72
Chapter 7
F.U. Money Myth #5: You Have to be a Cheapskate
79
Chapter 8
F.U. Money Myth #6: You Have to Get Rich Slow
91
Chapter 9
F.U. Money Myth #7: You Have to Work Hard to Make Money
102
Chapter 10
F.U. Money Myth #8: You Have to be Perfectly Ready
110
PA R T 3
THE F.U. MONEY MINDSET
122
Chapter 11
Why F.U. Money is Not for the Touchy-Feely
123
Chapter 12
If Your Life Stinks, It’s Your Own Damn Fault
133
TAB LE O F CO NTENT S PA R T 3
THE F.U. MONEY MINDSET (CONTINUED)
122
Chapter 13
You Can’t Have the Glory If You Don’t Have the Guts
140
Chapter