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Harvard Business Review Senior Editor and dataviz expert SCOTT BERINATO leads you, step-by-step, through the key challenges in creating good charts—controlling color, crafting for clarity, choosing chart types, practicing persuasion, capturing concepts— with warm-up exercises and mini-challenges for each. The Workbook includes helpful prompts and reminders throughout, as well as white space for users to practice the Good Charts talk-sketch-prototype process. Good Charts Workbook is the must-have manual for better understanding the dataviz around you and for creating charts to make your case more effectively.
Praise for Good Charts
3 Ranges of Commercial Drone Deployment Forecasts 2016-2021 1.616
1.6 1.5
Low Base
1.4 1.3
High
1.2
1.133
1.1
“Berinato writes . . . from a grounded peer-to-peer perspective that feels genuinely encouraging and empowering . . . may just be the design book of the year.” —Co.Design (Fast Company)
1 0.9 0.8
“This is an elegant volume . . . an antidote for ‘death by PowerPoint’ . . . a comprehensive and attractive introduction to the subject.” —Choice
0.742
0.7 0.6 0.5
0.445
0.4
0
0.242
0.235
0.2 0.1
0.422 0.327
0.3 0.095
0.108
0.133
0.167
0.238
0.207
0.173
0.042 0.042 0.042
2016
2017 2018 2019 2020 Year of forecasted deployment
2021
“Berinato’s book is peppered with examples of the good, the bad, and the downright ugly . . . with lots of practical tips on how to improve presentations.” —Irish Times
This is the chart you need in your deck.
Commercial Drones Are Set to Take Off MILLIONS OF DRONES
High forecast
1.5
1.0
Base forecast
0.5
“It isn’t often that I say ‘I wish I’d written that book.’ But if I could have double-clicked on the data section of slide:ology and had a book pop out, Good Charts would be the book!” —Nancy Duarte, CEO, Duarte, Inc.; bestselling author, slide:ology
GOOD CHARTS
The original Good Charts changed the landscape by helping readers understand how to think visually and by laying out a process for creating powerful data visualizations. Now, the Good Charts Workbook provides tools, exercises, and practical insights to help people in all kinds of enterprises gain the skills they need to get started.
This chart won’t cut it anymore.
Number of commercial drones expected to be deployed
T
he charts to the right visualize the same data. What makes the one on the bottom clearer, sharper, and more effective? If you’re ready to create your own “good charts”—data visualizations that powerfully communicate your ideas and research and that advance your career—the Good Charts Workbook is the hands-on guide you’ve been looking for.
BERINATO
SCOTT BERINATO
GOOD CHARTS Tips, Tools, and Exercises for Making Better Data Visualizations
Low forecast 0.0 2016 SOURCE FAA
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2021 © HBR.ORG
US$35.00 ISBN-13: 978-1-63369-617-4 90000
COVER DESIGN: JAMES DE VRIES
HBR.ORG
9 781633 696174
HARVARD BUSINESS REVIEW PRESS
GOOD CHARTS
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SCOTT BERINATO
GOOD CHARTS Tips, Tools, and Exercises for Making Better Data Visualizations HARVARD BUSINESS REVIEW PRESS
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