Scientific Advertising [EPUB]


E-Book Information

  • Year: 2,010

  • Language: English

  • Topic: 5

  • Org File Size: 111,846

  • Extension: epub

  • Toc: Chapter 1 How Advertising Laws Are Established Chapter 2 Just Salesmanship Chapter 3 Offer Service Chapter 4 Mail Order Advertising · What It Teaches Chapter 5 Headlines Chapter 6 Psychology Chapter 7 Being Specific Chapter 8 Tell Your Full Story Chapter 9 Art In Advertising Chapter 10 Things Too Costly Chapter 11 Information Chapter 12 Strategy Chapter 13 Use Of Samples Chapter 14 Getting Distribution Chapter 15 Test Campaigns Chapter 16 Leaning On Dealers Chapter 17 Individuality Chapter 18 Negative Advertising Chapter 19 Letter Writing Chapter 20 A Name That Helps Chapter 21 Good Business

You might also like


The Blackwell Handbook Of Global Management: A Guide To Managing Complexity
Authors: Henry W. Lane , Martha Maznevski , Mark E. Mendenhall , Jeanne McNett    198    0


W.d. Gann Method Of Trading: A Simplified, Clear Approach
Authors: Gerald Marisch    145    0


New Directions In Project Management
Authors: Paul C. Tinnirello    131    0


Practice Standart For Work Breakdown Structures
Authors: Project Management Institute    92    0