Toc: Chapter 1 How Advertising Laws Are Established Chapter 2 Just Salesmanship Chapter 3 Offer Service Chapter 4 Mail Order Advertising · What It Teaches Chapter 5 Headlines Chapter 6 Psychology Chapter 7 Being Specific Chapter 8 Tell Your Full Story Chapter 9 Art In Advertising Chapter 10 Things Too Costly Chapter 11 Information Chapter 12 Strategy Chapter 13 Use Of Samples Chapter 14 Getting Distribution Chapter 15 Test Campaigns Chapter 16 Leaning On Dealers Chapter 17 Individuality Chapter 18 Negative Advertising Chapter 19 Letter Writing Chapter 20 A Name That Helps Chapter 21 Good Business