Create And Deliver A Killer Product Demo: Tips And Tricks To Wow Your Customers

E-Book Overview

Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more). Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs? What You'll Learn • Apply a simple step-by-step method to create effective product demonstrations • Know the 5 steps to create a wow moment • Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more • Avoid common mistakes and maximize your presence as a technical presenter • Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc. • Be aware of trends in technology for product demos Who This Book Is For Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals

E-Book Content

Create and Deliver a Killer Product Demo Tips and Tricks to Wow Your Customers ― Oscar Santolalla CREATE AND DELIVER A KILLER PRODUCT DEMO TIPS AND TRICKS TO WOW YOUR CUSTOMERS Oscar Santolalla Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers Oscar Santolalla Helsinki, Finland ISBN-13 (pbk): 978-1-4842-3953-7 https://doi.org/10.1007/978-1-4842-3954-4 ISBN-13 (electronic): 978-1-4842-3954-4 Library of Congress Control Number: 2018963727 Copyright © 2019 by Oscar Santolalla This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Managing Director, Apress Media LLC: Welmoed Spahr Acquisitions Editor: Shiva Ramachandran Development Editor: Laura Berendson Coordinating Editor: Rita Fernando Cover designed by eStudioCalamar Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail
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