Create and Deliver a Killer Product Demo Tips and Tricks to Wow Your Customers ― Oscar Santolalla CREATE AND DELIVER A KILLER PRODUCT DEMO TIPS AND TRICKS TO WOW YOUR CUSTOMERS Oscar Santolalla Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers Oscar Santolalla Helsinki, Finland ISBN-13 (pbk): 978-1-4842-3953-7 https://doi.org/10.1007/978-1-4842-3954-4 ISBN-13 (electronic): 978-1-4842-3954-4 Library of Congress Control Number: 2018963727 Copyright © 2019 by Oscar Santolalla This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Managing Director, Apress Media LLC: Welmoed Spahr Acquisitions Editor: Shiva Ramachandran Development Editor: Laura Berendson Coordinating Editor: Rita Fernando Cover designed by eStudioCalamar Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail