Retail Management A Strategic Approach (13th Edition).pdf

E-Book Information

• Year: 2,018

• Pages: 593

• Pages In File: 593

• Language: English

• Topic: 4

• Identifier: 978-1-292-21467-2

• Org File Size: 33,181,992

• Extension: pdf

• Toc: Cover......Page 1 Title Page......Page 2 Copyright Page......Page 3 Brief Contents......Page 4 Contents......Page 5 Preface......Page 12 PART 1 An Overview of Strategic Retail Management......Page 22 Chapter Objectives......Page 23 The Framework of Retailing......Page 24 Reasons for Studying Retailing......Page 26 The Special Characteristics of Retailing......Page 30 The Importance of Developing and Applying a Retail Strategy......Page 31 The Home Depot Corporation: Successfully Navigating the Omnichannel Landscape......Page 32 The Retailing Concept......Page 35 Chapter Summary......Page 39 Web-Based Exercise: blog (www.bermanevansretail.com)......Page 40 The Current Economic Situation in the United States......Page 41 The Effect of the Current Economic Climate on Retailing......Page 42 Strategic Options for Retailers......Page 43 Chapter Objectives......Page 45 Overview......Page 46 Value and the Value Chain......Page 47 Retailer Relationships......Page 49 Customer Relationships......Page 50 Channel Relationships......Page 57 The Differences in Relationship Building Between Goods and Service Retailers......Page 58 Technology and Relationships in Retailing......Page 60 Customer and Supplier Interactions......Page 61 Ethics......Page 63 Social Responsibility......Page 64 Consumerism......Page 65 Chapter Summary......Page 67 Web-Based Exercise: Sephora (www.sephora.com)......Page 68 Improving the Performance of Service Retailers......Page 69 The Strategy of Pal’s Sudden Service: Baldrige Award Winner......Page 71 Chapter Objectives......Page 72 Overview......Page 73 Organizational Mission......Page 74 Ownership and Management Alternatives......Page 76 Goods/Service Category......Page 78 Personal Abilities......Page 79 Time Demands......Page 80 Sales......Page 81 Satisfaction of Publics......Page 82 Image (Positioning)......Page 83 Identification of Consumer Characteristics and Needs......Page 85 Controllable Variables......Page 86 Uncontrollable Variables......Page 88 Specific Activities......Page 89 A Strategic Planning Template For Retail Management......Page 91 Key Terms......Page 95 Web-Based Exercise: Angie’s List (www.angieslist.com)......Page 96 Opportunities and Threats in Global Retailing......Page 97 Foreign Retailers in the U.S. Market......Page 99 Case 2: Stores That Accommodate Those with Physical Limitations......Page 101 Case 3: Is the Proliferation of Job Titles Helping or Hurting?......Page 102 Case 4: Competition and Quick Foodservice......Page 103 Ideas Worth Stealing......Page 105 PART 2 Situation Analysis......Page 110 Chapter Objectives......Page 111 Retail Institutions Characterized by Ownership......Page 112 Independent......Page 113 Chain......Page 115 Franchising......Page 117 Leased Department......Page 121 Vertical Marketing System......Page 122 Chapter Summary......Page 124 Questions for Discussion......Page 125 Web-Based Exercise: 7-Eleven (www.franchise.7-eleven.com)......Page 126 Managerial Issues in Franchising......Page 127 Fran