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Year: 2,018
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Pages: 593
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Pages In File: 593
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Language: English
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Topic: 4
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Identifier: 978-1-292-21467-2
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Org File Size: 33,181,992
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Extension: pdf
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Toc: Cover......Page 1Title Page......Page 2Copyright Page......Page 3Brief Contents......Page 4Contents......Page 5Preface......Page 12PART 1 An Overview of Strategic Retail Management......Page 22Chapter Objectives......Page 23The Framework of Retailing......Page 24Reasons for Studying Retailing......Page 26The Special Characteristics of Retailing......Page 30The Importance of Developing and Applying a Retail Strategy......Page 31The Home Depot Corporation: Successfully Navigating the Omnichannel Landscape......Page 32The Retailing Concept......Page 35Chapter Summary......Page 39Web-Based Exercise: blog (www.bermanevansretail.com)......Page 40The Current Economic Situation in the United States......Page 41The Effect of the Current Economic Climate on Retailing......Page 42Strategic Options for Retailers......Page 43Chapter Objectives......Page 45Overview......Page 46Value and the Value Chain......Page 47Retailer Relationships......Page 49Customer Relationships......Page 50Channel Relationships......Page 57The Differences in Relationship Building Between Goods and Service Retailers......Page 58Technology and Relationships in Retailing......Page 60Customer and Supplier Interactions......Page 61Ethics......Page 63Social Responsibility......Page 64Consumerism......Page 65Chapter Summary......Page 67Web-Based Exercise: Sephora (www.sephora.com)......Page 68Improving the Performance of Service Retailers......Page 69The Strategy of Pal’s Sudden Service: Baldrige Award Winner......Page 71Chapter Objectives......Page 72Overview......Page 73Organizational Mission......Page 74Ownership and Management Alternatives......Page 76Goods/Service Category......Page 78Personal Abilities......Page 79Time Demands......Page 80Sales......Page 81Satisfaction of Publics......Page 82Image (Positioning)......Page 83Identification of Consumer Characteristics and Needs......Page 85Controllable Variables......Page 86Uncontrollable Variables......Page 88Specific Activities......Page 89A Strategic Planning Template For Retail Management......Page 91Key Terms......Page 95Web-Based Exercise: Angie’s List (www.angieslist.com)......Page 96Opportunities and Threats in Global Retailing......Page 97Foreign Retailers in the U.S. Market......Page 99Case 2: Stores That Accommodate Those with Physical Limitations......Page 101Case 3: Is the Proliferation of Job Titles Helping or Hurting?......Page 102Case 4: Competition and Quick Foodservice......Page 103Ideas Worth Stealing......Page 105PART 2 Situation Analysis......Page 110Chapter Objectives......Page 111Retail Institutions Characterized by Ownership......Page 112Independent......Page 113Chain......Page 115Franchising......Page 117Leased Department......Page 121Vertical Marketing System......Page 122Chapter Summary......Page 124Questions for Discussion......Page 125Web-Based Exercise: 7-Eleven (www.franchise.7-eleven.com)......Page 126Managerial Issues in Franchising......Page 127Fran