E-Book Overview
If You Don’t Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategyuses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
E-Book Content
Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design—instead of by default— to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand. How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This is a book that will help you raise your profile and turn heads. John Paul Rollert, Harvard Extension School
Nina Lualdi, Sr. Director of LATAM Innovation Cisco
Alan Weiss, Ph.D., Bestselling author of Million Dollar Consulting
With characteristic wit, charm and relatable anecdotes, Karen Leland’s The Brand Mapping Strategy swiftly whisks the reader through the steps necessary to establish themselves and their business not only as a thought leader, but a true leader. This is an important read for anyone building a business, with something to say, or who desires to be truly heard. Binta Niambi Brown, Fortune magazine’s 40 Under 40 and Founder of Big Mouth Records and Fermata Entertainment
Karen Tiber Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm. She helps CEOs, executives, and entrepreneurs build stronger personal, team and business brands, and become thought leaders in their fields. Her clients have included LinkedIn, Twitter, American Express, and Roche. She has been interviewed by Fast Company, The Atlantic, MSNBC, and Fortune. ISBN-13: 978-1-59918-589-7 ISBN-10: 1-59918-589-X
$21.95 Business / Marketing Cover design by Andrew Welyczko
entrepreneurpress.com
Karen Tiber Leland
Every executive should read The Brand Mapping Strategy. It will open their eyes to what their full potential is, transform how they portray themselves, open doors to opportunities they aspire to, and ultimately inspire their teams and organizations to perform and achieve for a higher purpose.
From the personal to the corporate, from large organizations to small, The Brand Mapping Strategy is a critical market advantage for the bold and ambitious.
The Brand Mapping Strategy
If You Don’t Define Your Brand, Someone Else Will Do It For You.
The Brand Mapping Strategy Design
and Accelerate Build
Karen Tiber Leland
Your Brand
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