ANALYTICS TOOLS FOR OPTIMIZING UX
GREAT UX BEGINS WITH DEEP UNDERSTANDING
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Analytics Tools
Analytics Tools for Optimizing UX Copyright © 2018 SitePoint Pty. Ltd. Product Manager: Simon Mackie English Editor: Ralph Mason Project Editor: Daniel Schwarz Cover Designer: Alex Walker
Notice of Rights All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical articles or reviews.
Notice of Liability The author and publisher have made every effort to ensure the accuracy of the information herein. However, the information contained in this book is sold without warranty, either express or implied. Neither the authors and SitePoint Pty. Ltd., nor its dealers or distributors will be held liable for any damages to be caused either directly or indirectly by the instructions contained in this book, or by the software or hardware products described herein.
Trademark Notice Rather than indicating every occurrence of a trademarked name as such, this book uses the names only in an editorial fashion and to the benefit of the trademark owner with no intention of infringement of the trademark.
Analytics Tools for Optimizing UX
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Table of Contents Preface .......................................................................................................................... ix Who Should Read This Book? ......................................................................................ix Conventions Used ..............................................................................................................ix
Chapter 1:
7 Analytics Tools for Optimizing UX .......... 12
Website Usage Analytics .............................................................................................. 13 Heatmap Analytics ........................................................................................................... 15 Real-time Analytics .......................................................................................................... 17 Advanced Customer Analytics ................................................................................... 19 Conclusion .......................................................................................