ANALYTICS TOOLS FOR OPTIMIZING UX GREAT UX BEGINS WITH DEEP UNDERSTANDING ii Analytics Tools Analytics Tools for Optimizing UX Copyright © 2018 SitePoint Pty. Ltd. Product Manager: Simon Mackie English Editor: Ralph Mason Project Editor: Daniel Schwarz Cover Designer: Alex Walker Notice of Rights All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical articles or reviews. Notice of Liability The author and publisher have made every effort to ensure the accuracy of the information herein. However, the information contained in this book is sold without warranty, either express or implied. Neither the authors and SitePoint Pty. Ltd., nor its dealers or distributors will be held liable for any damages to be caused either directly or indirectly by the instructions contained in this book, or by the software or hardware products described herein. Trademark Notice Rather than indicating every occurrence of a trademarked name as such, this book uses the names only in an editorial fashion and to the benefit of the trademark owner with no intention of infringement of the trademark. Analytics Tools for Optimizing UX Published by SitePoint Pty. Ltd. 48 Cambridge Street Collingwood VIC Australia 3066 Web: www.sitepoint.com Email:
[email protected] About SitePoint SitePoint specializes in publishing fun, practical, and easy-to-understand content for web professionals. Visit http://www.sitepoint.com/ to access our blogs, books, newsletters, articles, and community forums. You’ll find a stack of information on JavaScript, PHP, Ruby, mobile development, design, and more. iii iv Analytics Tools Table of Contents Preface .......................................................................................................................... ix Who Should Read This Book? ......................................................................................ix Conventions Used ..............................................................................................................ix Chapter 1: 7 Analytics Tools for Optimizing UX .......... 12 Website Usage Analytics .............................................................................................. 13 Heatmap Analytics ........................................................................................................... 15 Real-time Analytics .......................................................................................................... 17 Advanced Customer Analytics ................................................................................... 19 Conclusion .......................................................................................