Foundations Of Marketing

Download

E-Book Overview

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

E-Book Information

  • Year: 2,014

  • Edition: 6

  • Pages: 577

  • Pages In File: 577

  • Language: English

  • Topic: 4

  • Identifier: 978-1285429779

  • Color: 1

  • Cleaned: 1

  • Paginated: 1

  • Org File Size: 129,595,208

  • Extension: pdf

You might also like

From Business Strategy To It Action: Right Decisions For A Better Bottom Line
Authors: Robert J. Benson , Tom Bugnitz , 160;      206    0

3 Swing Trading Examples With Charts Instructions And Defenitions To Get You Started
Authors: Farely A.    173    0

Business Plans To Game Plans: A Practical System For Turning Strategies Into Action
Authors: Jan B. King    115    0

Form And Pattern As A Trading Tool
Authors: Miner R.    98    0

The Management Bible
Authors: Bob Nelson , Peter Economy    186    0

Preparing For The Project Management Professional
Authors: Michael W. Newell PMP ENP    149    0

Statistical Process Control
Authors: John S Oakland    151    0

Mobile And Wireless Systems Beyond 3g: Managing New Business Opportunities
Authors: Nansi Shi    153    0

How To Cheat At Managing Windows Server Update Services
Authors: Al Muller    155    0

Project And Program Risk Management: A Guide To Managing Project Risks And Opportunities
Authors: Wideman R.M.    173    0