E-Book Overview
There is an obvious need for a concise, adaptable textbook—a book about planning, starting,
and managing a small business or some form of self-employment. This text is designed
for post-secondary-level courses and workshops. It can also be used by anyone who wants a
"do-it-yourself" plan for self-employment (actors, animal wranglers, bodyguards, bush pilots,
choreographers, computer geeks, decorators, fashion designers, landscapers, private investigators,
researchers, singers, sound mixers, video editors, writers) as well as those who will start
more traditional small businesses (clothing stores, consulting finns, machine shops, paralegal
offices, photography studios, publishing companies, restaurants). The list is endless.
E-Book Content
Business Plan, Business Reality Starting and Managing Your Own Business in Canada
James R. Skinner
Fourth Edition
PEARSON Toronto
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Copyright © 2015 Pearson Canada Inc. All rights reserved. Manufactured in the United States of America. This publication is protected by copyright and permission should be obtained from the pub lisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Canada Inc., Permissions Department, 26 Prince Andrew Place, Don Mills, Ontario, M3C 2T8, or fax your request to 416-447-3126, or submit a request to Permissions Requests at www.pearsoncanada.ca.
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Library and Archives Canada Cataloguing in Publication Skinner, James R. (James Ross), 1950-, author Business plan, business reality : starting and managing your own business in Canada / James R. Skinner. — Fourth edition. Includes bibliographical references and index. ISBN 978-0-13-337026-3 (pbk.) 1. New business enterprises-Canada-Textbooks. 2. Self-employed-Canada-Textbooks. 3. Small business-Canada-Management-Textbooks. I. Title. HD62.7.S55 2014
PEARSON
658.1 ' 1410971
C2013-907066-4
ISBN: 978-0-13-337026-3
Brief Contents Part 1
Starting a New Business
1
1
The Business Model: What Is the Concept for My Business?
2
Feasibility: How Do I Know It Will Work?
3
Marketing: How Will I Get Customers?
4
Operations: How Will I Organize the Work?
5
Finances: How Will I Manage the Money?
Part 2
1
21
47
Alternative Start-Up Methods
73 97
134
6
The Purchase Alternative: How Do I Buy (or Buy Into) an Existing Business? 134
7
The Franchise Alternative: How Do I Buy a Franchise?
8
The Family