Today, business success depends on making great decisions – and making them fast. Leading organizations apply sophisticated business analytics tools and technologies to evaluate vast amounts of data, glean new insights, and increase both the speed and quality of decision making. In The Best Thinking and Practices in Business Analytics from the Decision Sciences Institute , DSI has compiled award-winning and award-nominated contributions from its most recent conferences: papers that illuminate exceptionally high-value applications and research on analytics for decision-making. These papers have appeared in no other DSI collection. Explore them here, and you’ll discover powerful new opportunities for competitive advantage through analytics. For all business, academic, and organizational professionals concerned with the science of more effective decision-making; and for undergraduate students, graduate students, and certification candidates in all related fields.
The Best Thinking in Business Analytics from the Decision Sciences Institute
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The Best Thinking in Business Analytics from the Decision Sciences Institute Decision Sciences Institute Edited by Merrill Warkentin
Publisher: Paul Boger Editor-in-Chief: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Kristen Watterson Cover Designer: Alan Clements Managing Editor: Kristy Hart Project Editor: Elaine Wiley Copy Editor: Kitty Wilson Proofreader: Sarah Kearns Indexer: Tim Wright Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig © 2016 by Decision Sciences Institute Upper Saddle River, New Jersey 07458 For information about buying this title in bulk quantities, or for special sales opportunities (which may include electronic versions; custom cover designs; and content particular to your business, training goals, marketing focus, or branding interests), please contact our corporate sales department at
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[email protected] Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America First Printing September 2015 ISBN-10: 0-13-407295-2 ISBN-13: 978-0-13-407295-1 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Library of Congress Control Number: 2015942756
I dedicate this volume of research to all my current and former students, and especially to my doctoral students, who have filled my heart with pride and joy as I have watched them develop intellectually and grow to pursue their own academic dreams. Well done!
Contents Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xii About the Author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .