E-Book Overview
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
E-Book Content
The Fine Art of Success
The Fine Art of Success
How Learning Great Art Can Create Great Business
€rg Reckhenrich Jamie Anderson, Jo and Martin Kupp
John Wiley & Sons, Inc.
This edition first published in 2011 Copyright # 2011 John Wiley & Sons Registered office John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com The right of the author to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopy ing, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Designations used by companies to distinguish their products are often claimed as trade marks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the ser vices of a competent professional should be sought. Library of Congress Cataloging-in-Publication Data Anderson, Jamie, 1971 The fine art of success : how learning great art can create great business / by Jamie Anderson, J€ org Reckhenrich, and Martin Kupp. p. cm.
Includes bibliographical references and index.
ISBN 978-0-470-66106-2 (cloth : alk. paper) 1. Creative ability in business.
2. Marketing. 3. Success in business. I. Reckhenrich, Jo¨rg. II. Kupp, Martin. III. Title. HD53.A48 2011 658.40 09–dc22 2010045342 A catalogue record for this book is available from the British Library. All drawings and images are courtesy of J€ org Reckhenrich ISBN 978-0-470-66106-2 (hardback), ISBN 978-1-119-99016-1 (ebk), ISBN 978-1-119-99253-0 (ebk), ISBN 978-1-119-99254-7 (ebk) Typeset in 9.5/13pt Melior by Thomson Digital, Noida, India Printed in Great Britain by TJ International Ltd, Padstow, Cornwall, UK
Dedication
To my parents, Lee and Valerie Jean. You instilled in me a passion for life, and the joy of giving. Jamie L. Anderson To my wife