E-Book Overview
AVOID THE MISTAKES THAT OTHERS MAKE LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS
This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.
Delivering Business Analytics also outlines the Data Scientist s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue s solution; and how these solutions can optimally create organizational value.
With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on: * The economic principles behind how business analytics leads to competitive differentiation * The elements which define best practice * The Data Scientist s Code, fifteen management principles that when followed help teams move towards best practice * Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making
Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists.
Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.
E-Book Content
Delivering Business Analytics
WILEY AND SAS BUSINESS SERIES The Wiley and SAS Business Series presents books that help senior-level managers with their critical management decisions. Titles in the Wiley and SAS Business Series include: Activity-Based Management for Financial Institutions: Driving Bottom-Line Results by Brent Bahnub Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst Branded! How Retailers Engage Consumers with Social Media and Mobility by Bernie Brennan and Lori Schafer Business Analytics for Customer Intelligence by Gert Laursen Business Analytics for Managers: Taking Business Intelligence beyond Reporting by Gert Laursen and Jesper Thorlund The Business Forecasting Deal: Exposing Bad Practices and Providing Practical Solutions by Michael Gilliland Business Intelligence Success Factors: Tools for Aligning Your Business in the Global Economy by Olivia Parr Rud CIO Best Practices: Enabling Strategic Value with Information Technology, Second Edition by Joe Stenzel Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors by Clark Abrahams and Mingyuan Zhang Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring by Naeem Siddiqi The Data Asset: How Smart Companies Govern Their Data for Business Success by Tony Fisher Demand-Driven Forecasting: A Structured Approach to Forecasting by Charles Chase The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow Executive’s Guide to Solvency II by David Buckham, Jason Wahl, and Stuart Rose Fair Lending Compliance: Intelligence and Implications for Credit Risk Management by Clark R. Abrahams and Mingyuan Zhang Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan Human Capital Analytics: How to Harness the Potential of Your Organization’s G