The Opportunity Analysis Canvas

The Opportunity Analysis Canvas The Opportunity Analysis Canvas Third Edition Dr. James V. Green 1 The Opportunity Analysis Canvas Copyright © Venture Artisans, LLC, 2015 All rights reserved. No part of this product may be reproduced, scanned, or distributed in any printed or electronic form without permission. Publication Data Green, James V. The opportunity analysis canvas / James V. Green Third edition 1. Entrepreneur 2. Innovation ISBN: 978-1-50-598363-0 2 The Opportunity Analysis Canvas For Jamesia and Ally. Thank you for giving me the opportunity everyday to be a husband and dad. 3 The Opportunity Analysis Canvas About the Author An award-winning educator at the University of Maryland, Dr. James V. Green leads the education activities of the Maryland Technology Enterprise Institute. As its director of Entrepreneurship Education, he leads undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. He has created and led a host of innovative programs and activities serving over 600,000 entrepreneurs and innovators from over 175 countries. With more than twenty publications to his credit, he is a thought leader in entrepreneurship education. In 2011, he earned first prize in the 3E Learning Innovative Entrepreneurship Education Competition presented at the United States Association for Small Business and Entrepreneurship (USASBE). In 2013, he launched the University of Maryland’s first MOOC with Coursera’s “Developing Innovative Ideas for New Companies”. Prior to joining the University of Maryland, Dr. Green held founder, executive, and operational roles with multiple startups to include WaveCrest Laboratories (an innovator in next-generation electric and hybrid-electric propulsion and drive systems; acquired by Magna International, NYSE: MGA), Cyveillance (a software startup and world leader in cyber intelligence and intelligence-led security; acquired by QinetiQ, LSE: QQ.L), and NetMentors.Org (the first national online career development eMentoring community). Dr. Green earned a Doctor of Management and an MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from the Georgia Institute of Technology. 4 The Opportunity Analysis Canvas Contents Chapter 1. Introduction Chapter 2. What are Entrepreneurial Opportunities? Chapter 3. What is Strategic Decision Making? Chapter 4. Part 1 - Thinking Entrepreneurially Chapter 5. Entrepreneurial Mindset Chapter 6. Entrepreneurial Motivation Chapter 7. Entrepreneurial Behavior Chapter 8. Part 2 - Seeing Entrepreneurially Chapter 9. Industry Condition Chapter 10. Industry Status Chapter 11. Macroeconomic Change Chapter 12. Competition Chapter 13. Part 3 - Acting Entrepreneurially Chapter 14. Value Innovation Chapter 15. Opportunity Identification Chapter 16. Next Steps 5 The Opportunity Analysis Canvas Chapter 1. Introduction There is nothing more powerful than an idea whose time has come. Victor Hugo Poet, Novelist, and Dramatist 112,788. At the time of this writing, this is the number of results when searching for business plan books on Amazon.com. As we need the business idea before writing the business plan, aspiring entrepreneurs require insight and direction on how to identify and analyze entrepreneurial ideas. This book stands alone in its focus on integrating entrepreneurial thinking, seeing, and acting upon entrepreneurial opportunities. It will help you find that idea from which to build a company. What is an opportunity? In this context, the term opportunity refers to the pot