E-Book Overview
Plain English guidance for strategic business analytics and big data implementation In todays challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses dont even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
E-Book Content
Additional praise for Win with Advanced Business Analytics “JP Isson and Jesse Harriott are outstanding leaders in this field. If you want to succeed with analytics, you must read this book!” —Bruno Aziza, Vice President of Marketing, SiSense, and coauthor of Drive Business Performance: Enabling a Culture of Intelligent Execution “In today’s ultra-competitive world, leveraging analytics to help companies manage their path forward is a must. Win with Advanced Business Analytics does a great job of providing an understanding of business analytics and creating a framework to build upon. The authors bring great experience and knowledge to help explain a critical and complex topic.” —Larry Freed, CEO, ForeSee, and author of Managing Forward: How to Move from Measuring the Past to Managing the Future “At LifeCare, we are passionate about using analytics to drive innovation and business growth. This book provides executives and managers with useful guidance for using business analytics to drive results. I recommend reading and applying the concepts and frameworks of Win with Advanced Business Analytics.” —Doug Klinger, CEO, LifeCare “Win with Advanced Business Analytics provides a blueprint for how analytics can impact the bottom line of an organization and helps business leaders make the most of their analytics investments. It’s a must-read in today’s big data environment.” —Michael Krauss, @ C Level Columnist, Marketing News, and President, Market Strategy Group “In today’s world, an analytical, data-driven approach to business is table stakes. Win with Advanced Business Analytics has been written for those of us who need an introduction or an update on the state-of-the-art/science. It is comprehensive and practical. It suggests approaches and concrete real-life solutions to complex business challenges while remaining nontechnical and fun to read. A great reference for today’s decision makers!” —Louis Gagnon, Chief Product and Marketing Officer, Yodle “A great overview of analytics and best practices for the business leader. It will be a critical resource for anyone looking to get the most out of their analytics initiatives and is a must-read for both newcomers and seasoned vets.” —Raj Aggarwal, CEO, Localytics
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3 September 2012; 12:54:2
“Finally, a book that provides straightforward, accessible, and proven approaches to dealing with the massive amount of information collected by companies. Isson and Harriot