E-Book Overview
Business Planning outlines the options and risks involved in setting up a business. The importance of thorough planning is often overlooked and only becomes evident if the business fails. This is highlighted in a recent study by the SFEDI of 486 bankers and accountants where lack of planning was the most common reason cited as to why businesses fail. Business Planning shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops.
E-Book Content
Business Planning
1111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 3011 1 2 3 4 5 6 711
1111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 3011 1 2 3 4 5 6 711
This Page Intentionally Left Blank
Business Planning A guide to business start-up
David Butler
OXFORD
AUCKLAND
BOSTON
JOHANNESBURG
MELBOURNE
NEW DELHI
1111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 3011 1 2 3 4 5 6 711
1111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 3011 1 2 3 4 5 6 711
Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 225 Wildwood Avenue, Woburn, MA 01801-2041 A division of Reed Educational and Professional Publishing Ltd
First published 2000 © David Butler 2000 All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1P 0LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publishers British Library Cataloguing in Publication Data Butler, David Business planning: a guide to business start-up 1. New business enterprises – Planning 2. Business planning I. Title 658.1′141
ISBN 0 7506 4706 X Typeset by Florence Production Ltd, Stoodleigh, Devon Printed and bound in Great Britain by Biddles Ltd, Guildford and King’s Lynn
CONTENTS
Preface
vii
Chapter 1
The importance of business planning
1
Chapter 2
The structure of the business plan
12
Chapter 3
The business idea
44
Chapter 4
Personal skills and abilities
62
Chapter 5
Identifying relevant legislation
76
Chapter 6
Financial planning
106
Chapter 7
Financial controls
125
Chapter 8
Sources of finance
140
Chapter 9
Sales and marketing
153
Chapter 10
Monitoring and controlling quality
175
Chapter 11
Customer service
188
Chapter 12
Premises requirements
198
Chapter 13
Physical resource requirements
211
v
1111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 3011 1 2 3 4 5 6 711
Contents
1111 2 3 4 5 6 7 8 9 1011 1 2 3 4 5 6 7 8 9 2011 1 2 3 4 5 6 7 8 9 3011 1 2 3 4 5 6 711
Chapter 14
Recruiting and employing staff
224
Chapter 15
Formulating the business plan
244
Chapter 16
The NVQ assessment process
251
Appendix:
Summary of Units and Elements of the revised Owner Manager NVQ standards
268
Index
vi
273
Preface Pref