Consumer Behavior Frank R. Kardes University of Cincinnati
Maria L. Cronley Miami University
Thomas W. Cline Saint Vincent College
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Consumer Behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline Executive Vice President and Publisher, Business & Computers: Jonathan Hulbert Vice President of Editorial, Business: Jack W. Calhoun
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ISBN-13: 978-0-538-74540-6 ISBN-10: 0-538-74540-1 Instructor’s Edition ISBN 13: 978-0-538-74688-5 Instructor’s Edition ISBN 10: 0-538-74688-2 South-Western Cengage Learning 5191 Natorp