Consumer Behavior Frank R. Kardes University of Cincinnati Maria L. Cronley Miami University Thomas W. Cline Saint Vincent College Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States I Consumer Behavior Frank R. Kardes, Maria L. Cronley, Thomas W. Cline Executive Vice President and Publisher, Business & Computers: Jonathan Hulbert Vice President of Editorial, Business: Jack W. Calhoun © 2011 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. Editor-in-Chief: Melissa Acuña Executive Editor: Mike Roche Developmental Editor: Julie Klooster Vice President of Marketing, Business & Computers: Bill Hendee Marketing Coordinator: Shanna Shelton Senior Content Project Manager: Colleen A. Farmer For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to
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