The manufacturing industry is facing the challenges of shifting its operations from the traditional factory integration philosophy to a supply chain based e-factory philosophy, and of transforming the focus of companies from the local factory to global enterprise and business. Innovative Tools for Business Coalitions in B2B Applications presents a set of innovative methodologies that can be used to face all the issues that stem from the interaction of customers and suppliers in an e-marketplace environment.
The first methodology discussed is multi-agent architecture and this forms the basis of a simulation environment developed in order to test the proposed models. The second concerns a bargaining model based on the negotiation mechanism and the third centers on production planning to support agents during the bargaining phase. The fourth is the possibility of a coalition between the suppliers and the authors offer a choice of two different approaches. One is the application of Nash equilibrium to select the members of a potential coalition of sellers, while the other is a centralized approach with a profit sharing mechanism based on the Shapley value. All the innovative approaches reported in Innovative Tools for Business Coalitions in B2B Applications have been statistically tested in different market conditions.
Innovative Tools for Business Coalitions in B2B Applications
Pierluigi Argoneto Paolo Renna •
Innovative Tools for Business Coalitions in B2B Applications How Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business
123
Dr. Pierluigi Argoneto DIFA University of Basilicata Via dell’Ateneo Lucano 10 85100 Potenza Italy
ISBN 978-0-85729-706-8 DOI 10.1007/978-0-85729-707-5
Dr. Paolo Renna DIFA University of Basilicata Via dell’Ateneo Lucano 10 85100 Potenza Italy e-mail:
[email protected]
e-ISBN 978-0-85729-707-5
Springer London Dordrecht Heidelberg New York British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Ó Springer-Verlag London Limited 2011 Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, the Intel logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, the Intel Inside logo, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and/ or other countries. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms of licenses issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. The use of registered names, trademarks, etc., in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant laws and regulations and therefore free for general use. The publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accep