BASICS T YPOGRAPHY 01
Matthias Hillner
virtual typography adj almost or nearly as described, but not completely or according to strict definition
n characters or letters that are printed or shown on a screen
BASICS T YPOGRAPHY Virtual Typography 01 Matthias Hillner
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Contents
How to get the most out of this book Introduction
1
From visual poetry to modern typography 1.1 1.2 1.3 1.4 1.5 1.6
2
3
Visual poetry Dada Futurism Constructivism Bauhaus and De Stijl Concrete poetry
Approaching multimedia
6 8
12 14 18 22 24 26 30
34
2.1
Kinetic typography and motion typography
36
2.2
Temporal and transitional typography
40
2.3 2.4 2.5
Information landscapes Novelty value The borderline between image and text
42 48 50
Typography, information and communication
54
3.1 3.2
Communicative stages The perception of time-based information
56 60
3.3 3.4
Intelligibility Static information and m