Basics Typography: Virtual Typography

E-Book Overview

"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

E-Book Content

BASICS T YPOGRAPHY 01 Matthias Hillner virtual typography adj almost or nearly as described, but not completely or according to strict definition n characters or letters that are printed or shown on a screen BASICS T YPOGRAPHY Virtual Typography 01 Matthias Hillner An AVA Book Published by AVA Publishing SA Rue des Fontenailles 16 Case Postale 1000 Lausanne 6 Switzerland Tel: +41 786 005 109 Email: [email protected] Distributed by Thames & Hudson (ex-North America) 181a High Holborn London WC1V 7QX United Kingdom Tel: +44 20 7845 5000 Fax: +44 20 7845 5055 Email: [email protected] www.thamesandhudson.com Distributed in the USA & Canada by Ingram Publisher Services Inc. 1 Ingram Blvd. La Vergne, TN 37086 USA Tel: +1 866 400 5351 Fax: +1 800 838 1149 Email: [email protected] English Language Support Office AVA Publishing (UK) Ltd. Tel: +44 1903 204 455 Email: [email protected] Copyright © AVA Publishing SA 2009 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission of the copyright holder. ISBN 2-940373-99-X and 978-2-940373-99-4 10 9 8 7 6 5 4 3 2 1 Design by Create/Reject Production by AVA Book Production Pte. Ltd., Singapore Tel: +65 6334 8173 Fax: +65 6259 9830 Email: [email protected] All reasonable attempts have been made to trace, clear and credit the copyright holders of the images reproduced in this book. However, if any credits have been inadvertently omitted, the publisher will endeavour to incorporate amendments in future editions. 2—3 i Contents How to get the most out of this book Introduction 1 From visual poetry to modern typography 1.1 1.2 1.3 1.4 1.5 1.6 2 3 Visual poetry Dada Futurism Constructivism Bauhaus and De Stijl Concrete poetry Approaching multimedia 6 8 12 14 18 22 24 26 30 34 2.1 Kinetic typography and motion typography 36 2.2 Temporal and transitional typography 40 2.3 2.4 2.5 Information landscapes Novelty value The borderline between image and text 42 48 50 Typography, information and communication 54 3.1 3.2 Communicative stages The perception of time-based information 56 60 3.3 3.4 Intelligibility Static information and m
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