BASICS T YPOGRAPHY 01 Matthias Hillner virtual typography adj almost or nearly as described, but not completely or according to strict definition n characters or letters that are printed or shown on a screen BASICS T YPOGRAPHY Virtual Typography 01 Matthias Hillner An AVA Book Published by AVA Publishing SA Rue des Fontenailles 16 Case Postale 1000 Lausanne 6 Switzerland Tel: +41 786 005 109 Email:
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[email protected] Copyright © AVA Publishing SA 2009 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission of the copyright holder. ISBN 2-940373-99-X and 978-2-940373-99-4 10 9 8 7 6 5 4 3 2 1 Design by Create/Reject Production by AVA Book Production Pte. Ltd., Singapore Tel: +65 6334 8173 Fax: +65 6259 9830 Email:
[email protected] All reasonable attempts have been made to trace, clear and credit the copyright holders of the images reproduced in this book. However, if any credits have been inadvertently omitted, the publisher will endeavour to incorporate amendments in future editions. 2—3 i Contents How to get the most out of this book Introduction 1 From visual poetry to modern typography 1.1 1.2 1.3 1.4 1.5 1.6 2 3 Visual poetry Dada Futurism Constructivism Bauhaus and De Stijl Concrete poetry Approaching multimedia 6 8 12 14 18 22 24 26 30 34 2.1 Kinetic typography and motion typography 36 2.2 Temporal and transitional typography 40 2.3 2.4 2.5 Information landscapes Novelty value The borderline between image and text 42 48 50 Typography, information and communication 54 3.1 3.2 Communicative stages The perception of time-based information 56 60 3.3 3.4 Intelligibility Static information and m