Medicine, The Market And Mass Media: Producing Health In The Twentieth Century (studies In The Social History Of Medicine)

Medicine, the Market and the Mass Media It is sixty years since the end of the Second World War, but historians have only just begun to explore thoroughly the postwar history of health and its interwar antecedents. Most research and literature has focused on health services and the arrival of the NHS; where public health is concerned many historical surveys ignore the recent past and base their investigations on the nineteenth-century public health legacy. This collection opens up the postwar history of public health to sustained researchbased, historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of ‘the health of the public’ and the influences that shaped it in the postwar years. The book looks at the dual legacy of social medicine through health services and health promotion, and analyses the role of the mass media along with the connections between public health and industry. These essays take a broad perspective examining developments in Western Europe, and the relationships between Europe and the USA. Virginia Berridge is Professor of History and head of the Centre for History in Public Health at the London School of Hygiene and Tropical Medicine, University of London. She has published books and articles on health and society in the twentieth century. Kelly Loughlin is a lecturer in History at the London School of Hygiene and Tropical Medicine and the main focus of her research is the history of health and medical communications in the UK. Routledge Studies in the Social History of Medicine Edited by Joseph Melling, University of Exeter, and Anne Borsay, University of Wales at Swansea. The Society for the Social History of Medicine was founded in 1969, and exists to promote research into all aspects of the field, without regard to limitations of either time or place. In addition to this book series, the Society also organises a regular programme of conferences, and publishes an internationally recognised journal, Social History of Medicine. The Society offers a range of benefits, including reduced-price admission to conferences and discounts on SSHM books, to its members. Individuals wishing to learn more about the Society are invited to contact the series editors through the publisher. The Society took the decision to launch ‘Studies in the Social History of Medicine’, in association with Routledge, in 1989, in order to provide an outlet for some of the latest research in the field. Since that time, the series has expanded significantly under a number of series editors, and now includes both edited collections and monographs. Individuals wishing to submit proposals are invited to contact the series editors in the first instance. 1 Nutrition in Britain Science, scientists and politics in the twentieth century Edited by David F.Smith 2 Migrants, Minorities and Health Historical and contemporary studies Edited by Lara Marks and Michael Worboys 3 From Idiocy to Mental Deficiency Historical perspectives on people with learning disabilities Edited by David Wright and Anne Digby 4 Midwives, Society and Childbirth Debates and controversies