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Since The Mid-1980s The Notion Of "Genre" Has Been Dramatically Redefined. This redefinition has prompted theorists and scholars alike to analyze the shaping power of language and culture, and the interplay between the individual and the social.; Recent work in genre studies has drawn upon ideas and developments from a wide range of intellectual disciplines including 20th-century rhetoric, literary theory, sociology and philosophy of science, critical discourse analysis, education and cultural studies. In this text, leading theorists reflect and capitalize on the growing interest in genre studies across these allied fields, and examine the powerful implications this reconception of genre has on both research and teaching.
E-Book Content
Genre and the New Rhetoric
Genre and the New Rhetoric Edited by
Aviva Freedman and Peter Medway
UK Taylor & Francis Ltd, 4 John St, London WC1N 2ET USA Taylor & Francis Inc., 1900 Frost Road, Suite 101, Bristol PA 19007 © Selection and editorial material copyright Aviva Freedman and Peter Medway 1994 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the Publisher. First published 1994 This edition published in the Taylor & Francis e-Library, 2005. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” A Catalogue Record for this book is available from the British Library ISBN 0-203-39327-9 Master e-book ISBN
ISBN 0-203-39609-X (Adobe eReader Format) ISBN 0-7484-0256 X (Print Edition) (cloth) ISBN 0 7484 0257 8 (pbk) Library of Congress Cataloging-in-Publication Data are available on request
Contents
Part I Chapter 1 Part II
Series Editor’s Preface
vi
Preface
x
Acknowledgements
xi
Introduction Locating Genre Studies: Antecedents and Prospects Aviva Freedman and Peter Medway
2
Genre Theory
Chapter 2
Genre as Social Action Carolyn R.Miller
20
Chapter 3
Anyone for Tennis? Anne Freadman
37
Chapter 4
Rhetorical Community: The Cultural Basis of Genre Carolyn R.Miller
57
Chapter 5
Systems of Genres and the Enactment of Social Intentions Charles Bazerman
67
Part III
Research into Public and Professional Genres
Chapter 6
The Lab vs. the Clinic: Sites of Competing Genres Catherine F.Schryer
Chapter 7
On Definition and Rhetorical Genre Eugenia N.Zimmerman
104
Chapter 8
A Genre Map of R&D Knowledge Production for the US Department of Defense A.D.Van Nostrand
111
Chapter 9
Observing Genres in Action: Towards a Research Methodology Anthony Paré and Graham Smart
122
Genre and the Pragmatic Concept of Background Knowledge Janet Giltrow
130
Chapter 10
87
v
Part IV
Applications in Education
Chapter 11
‘An Arousing and Fulfilment of Desires’: The Rhetoric of Genre in the Process Era —and Beyond Richard M.Coe
153
Chapter 12
‘Do As I Say’: The Relationship between Teaching and Learning New Genres Aviva Freedman
161
Chapter 13
Traffic in Genres, In Classrooms and Out Russell A.Hunt
178
Notes on Contributors
194
Index
196
Series Editor’s Preface
I am not sure whether editors are supposed to enter into critical debates between contributors or between books in the series. The conventional rules of