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Since The Mid-1980s The Notion Of "Genre" Has Been Dramatically Redefined. This redefinition has prompted theorists and scholars alike to analyze the shaping power of language and culture, and the interplay between the individual and the social.; Recent work in genre studies has drawn upon ideas and developments from a wide range of intellectual disciplines including 20th-century rhetoric, literary theory, sociology and philosophy of science, critical discourse analysis, education and cultural studies. In this text, leading theorists reflect and capitalize on the growing interest in genre studies across these allied fields, and examine the powerful implications this reconception of genre has on both research and teaching.
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Genre and the New Rhetoric Genre and the New Rhetoric Edited by Aviva Freedman and Peter Medway UK Taylor & Francis Ltd, 4 John St, London WC1N 2ET USA Taylor & Francis Inc., 1900 Frost Road, Suite 101, Bristol PA 19007 © Selection and editorial material copyright Aviva Freedman and Peter Medway 1994 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the Publisher. First published 1994 This edition published in the Taylor & Francis e-Library, 2005. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” A Catalogue Record for this book is available from the British Library ISBN 0-203-39327-9 Master e-book ISBN ISBN 0-203-39609-X (Adobe eReader Format) ISBN 0-7484-0256 X (Print Edition) (cloth) ISBN 0 7484 0257 8 (pbk) Library of Congress Cataloging-in-Publication Data are available on request Contents Part I Chapter 1 Part II Series Editor’s Preface vi Preface x Acknowledgements xi Introduction Locating Genre Studies: Antecedents and Prospects Aviva Freedman and Peter Medway 2 Genre Theory Chapter 2 Genre as Social Action Carolyn R.Miller 20 Chapter 3 Anyone for Tennis? Anne Freadman 37 Chapter 4 Rhetorical Community: The Cultural Basis of Genre Carolyn R.Miller 57 Chapter 5 Systems of Genres and the Enactment of Social Intentions Charles Bazerman 67 Part III Research into Public and Professional Genres Chapter 6 The Lab vs. the Clinic: Sites of Competing Genres Catherine F.Schryer Chapter 7 On Definition and Rhetorical Genre Eugenia N.Zimmerman 104 Chapter 8 A Genre Map of R&D Knowledge Production for the US Department of Defense A.D.Van Nostrand 111 Chapter 9 Observing Genres in Action: Towards a Research Methodology Anthony Paré and Graham Smart 122 Genre and the Pragmatic Concept of Background Knowledge Janet Giltrow 130 Chapter 10 87 v Part IV Applications in Education Chapter 11 ‘An Arousing and Fulfilment of Desires’: The Rhetoric of Genre in the Process Era —and Beyond Richard M.Coe 153 Chapter 12 ‘Do As I Say’: The Relationship between Teaching and Learning New Genres Aviva Freedman 161 Chapter 13 Traffic in Genres, In Classrooms and Out Russell A.Hunt 178 Notes on Contributors 194 Index 196 Series Editor’s Preface I am not sure whether editors are supposed to enter into critical debates between contributors or between books in the series. The conventional rules of