DEVELOPMENT C O M M U N I C AT I O N SOURCEBOOK Broadening the Boundaries of Communication
Paolo Mefalopulos
Development Communication Sourcebook
Development Communication Sourcebook Broadening the Boundaries of Communication Paolo Mefalopulos
© 2008 The International Bank for Reconstruction and Development/The World Bank 1818 H Street NW Washington DC 20433 Telephone: 202-473-1000 Internet: www.worldbank.org E-mail:
[email protected] All rights reserved 1 2 3 4 11 10 09 08 This volume is a product of the staff of the International Bank for Reconstruction and Development / The World Bank. The findings, interpretations, and conclusions expressed in this volume do not necessarily reflect the views of the Executive Directors of The World Bank or the governments they represent. The World Bank does not guarantee the accuracy of the data included in this work. The boundaries, colors, denominations, and other information shown on any map in this work do not imply any judgement on the part of The World Bank concerning the legal status of any territory or the endorsement or acceptance of such boundaries. Rights and Permissions The material in this publication is copyrighted. Copying and/or transmitting portions or all of this work without permission may be a violation of applicable law. The International Bank for Reconstruction and Development / The World Bank encourages dissemination of its work and will normally grant permission to reproduce portions of the work promptly. For permission to photocopy or reprint any part of this work, please send a request with complete information to the Copyright Clearance Center Inc., 222 Rosewood Drive, Danvers, MA 01923, USA; telephone: 978-750-8400; fax: 978-750-4470; Internet: www.copyright.com. All other queries on rights and licenses, including subsidiary rights, should be addressed to the Office of the Publisher, The World Bank, 1818 H Street NW, Washington, DC 20433, USA; fax: 202-522-2422; e-mail:
[email protected] ISBN: 978-0-8213-7522-8 eISBN: 978-0-8213-7523-5 DOI: 10.1596/978-0-8213-7522-8 Library of Congress Cataloging-in-Publication Data Mefalopulos, Paolo. Development communication sourcebook : broadening the boundaries of communication/ Paolo Mefalopulos. p. cm. Includes bibliographical references and index. ISBN 978-0-8213-7522-8 (print) -- ISBN 978-0-8213-7523-5 (electronic) 1. Communication in economic development. I. World Bank. II. Title. HD76.M44 2008 338.9001'4--dc22 2008016703 Cover: Patricia Hord Graphik Design
Contents
Preface ......................................................................................................................xi Abbreviations ..........................................................................................................xv Introduction...........................................................................................................xvii Module 1. The Value-Added of Development Communication.....................1 1.1 What Communication? .............................................