DEVELOPMENT C O M M U N I C AT I O N SOURCEBOOK Broadening the Boundaries of Communication Paolo Mefalopulos Development Communication Sourcebook Development Communication Sourcebook Broadening the Boundaries of Communication Paolo Mefalopulos © 2008 The International Bank for Reconstruction and Development/The World Bank 1818 H Street NW Washington DC 20433 Telephone: 202-473-1000 Internet: www.worldbank.org E-mail:
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[email protected] ISBN: 978-0-8213-7522-8 eISBN: 978-0-8213-7523-5 DOI: 10.1596/978-0-8213-7522-8 Library of Congress Cataloging-in-Publication Data Mefalopulos, Paolo. Development communication sourcebook : broadening the boundaries of communication/ Paolo Mefalopulos. p. cm. Includes bibliographical references and index. ISBN 978-0-8213-7522-8 (print) -- ISBN 978-0-8213-7523-5 (electronic) 1. Communication in economic development. I. World Bank. II. Title. HD76.M44 2008 338.9001'4--dc22 2008016703 Cover: Patricia Hord Graphik Design Contents Preface ......................................................................................................................xi Abbreviations ..........................................................................................................xv Introduction...........................................................................................................xvii Module 1. The Value-Added of Development Communication.....................1 1.1 What Communication? .............................................