It's Not About The Technology: Developing The Craft Of Thinking For A High Technology Corporation

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This book tackles the big questions of how to develop the basic craft of the thinking that is required of us in high technology companies. Drawing from basic economic principles and practical experience from the high technology semiconductor business, it breaks new ground in our understanding of the complexities of high technology execution.

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TeAM YYeP G Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, [email protected] com Reason: I attest to the accuracy and integrity of this document Date: 2005.06.30 18:08:17 +08'00' IT’S NOT ABOUT THE TECHNOLOGY eBook ISBN: Print ISBN: 0-387-23552-3 0-387-23350-4 ©2005 Springer Science + Business Media, Inc. Print ©2005 Springer Science + Business Media, Inc. Boston All rights reserved No part of this eBook may be reproduced or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without written consent from the Publisher Created in the United States of America Visit Springer's eBookstore at: and the Springer Global Website Online at: http://ebooks.springerlink.com http://www.springeronline.com IT’S NOT ABOUT THE TECHNOLOGY Developing the Craft of Thinking for a High Technology Corporation RAJ KARAMCHEDU Springer This page intentionally left blank To: My parents and family. And to my beloved Euni Yim. This page intentionally left blank CONTENTS Preface xi PART ONE: THE THINKING 1 The Problem 2 Organized But Dysfunctional 3 The Awareness of an Engineer 5 11 23 4 Marketing’s Choice and Engineering Planning 33 5 Differentiation: A Phen
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