Better Green Business: Handbook For Environmentally Responsible And Profitable Business Practices

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Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.   Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.   Defining “green strategy” and crafting transformation plans that workComplementing traditional strategy, improving operations, and making green strategy actionable Using Green Sigma to reduce environmental impact and drive business valueIncludes a detailed case study on reducing enterprise carbon emissions and costs  Instrumenting the planet for a more intelligent, sustainable worldNew technology innovations and solutions for environmental stewardship  Anticipating the future of green business–and all businessCritical resource and environmental trends that will reshape business management  

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BETTER GREEN BUSINESS HANDBOOK FOR ENVIRONMENTALLY RESPONSIBLE AND PROFITABLE BUSINESS PRACTICES Eric G. Olson, PhD Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Wharton Editor: Steve Kobrin Acquisitions Editor: Jennifer Simon Editorial Assistant: Myesha Graham Development Editor: Russ Hall Operations Manager: Gina Kanouse Digital Marketing Manager: Julie Phifer Publicity Manager: Laura Czaja Assistant Marketing Manager: Megan Colvin Cover Designer: Chuti Prasertsith Managing Editor: Kristy Hart Project Editor: Betsy Harris Copy Editor: Krista Hansing Editorial Services, Inc. Proofreader: Apostrophe Editing Services Senior Indexer: Cheryl Lenser Indexer: Erika Millen Senior Compositor: Gloria Schurick Manufacturing Buyer: Dan Uhrig © 2010 by Eric G. Olson Publishing as Wharton School Publishing Upper Saddle River, New Jersey 07458 Wharton School Publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, [email protected] For sales outside the U.S., please contact International Sales at [email protected] Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America First Printing November 2009 ISBN-10: 0-13-701017-6 ISBN-13: 978-0-13-701017-2 Pearson Education LTD. Pearson Education Australia PTY, Limited Pearson Education Singapore, Pte. Ltd. Pearson Education North Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Dedicated to Katelin and Cassandra This page intentionally left blank Contents Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xv
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