E-Book Overview
This volume emphasizes the importance of understanding rules of social and business etiquette in other cultures, and points out how intercultural knowledge--or lack of it--can make or break a business deal. Other topics covered in this book include using social occasions to promote intercultural business, and training employees in intercultural business skills. About the Business Success series: Books in this growing series advise career-minded men and women on how to get ahead at all levels of management, marketing, and other business undertakings. Business Success titles provide a clear sense of how to work successfully in a corporate environment--but much of the advice and information also applies to doing business in small companies or as an individual. Highlighted topic headings and amusing, cartoon-style line art add a user-friendly element to these informative books.
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Intercultural Business Arthur H. Bell, Ph.D. Professor, Management Communication McLaren School of Business University of San Francisco Gary G. Williams, Ph.D. Dean, McLaren School of Business University of San Francisco Illustrated by Deborah Zemke
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© Copyright 1999 by Barron's Educational Series, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the copyright owner. All inquiries should be addressed to: Barron's Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 http://www.barronseduc.com Library of Congress Catalog Card No. 99-29822 International Standard Book No. 0-7641-1113-2 Library of Congress Cataloging-in-Publication Data Bell, Arthur H. (Arthur Henry), 1946Intercultural business / by Arthur H. Bell and Gary G. Williams. p. cm. (Business success series) Includes bibliographical references and index. ISBN 0-7641-1113-2 1. Success in business. 2. Intercultural communication. I. Williams, Gary G. II. Title. III. Series. HF5386.B372 1999 658'.049dc21 99-29822 CIP PRINTED IN HONG KONG 987654321
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Contents
Dedication
v
Acknowledgments
vii
Preface
ix
Introduction
x
Chapter 1 Why Culture Matters
1
Chapter 2 Windows to Other CulturesAnd Your Own
13
Chapter 3 Writing, Speaking, and Listening in Other Cultures
43
Chapter 4 Intercultural Opportunities within the United States
69
Chapter 5 Specifics to Consider When Visiting Other Cultures
77
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Chapter 6 Intercultural Business Tips by Area Experts
87
Chapter 7 Getting Help from Foreign Embassies in the United States
119
Chapter 8 Making Contacts through U.S. Embassies Abroad
127
Chapter 9 Excellent Reference Reading for 30 Trading Nations
135
Chapter 10 Organizations Providing Cross-Cultural Training for Business
141
Index
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