International Business: Adjusting To New Challenges And Opportunities

International Business Adjusting to New Challenges and Opportunities Edited by Frank McDonald, Heinz Tüselmann and Colin Wheeler INTERNATIONAL BUSINESS THE ACADEMY OF INTERNATIONAL BUSINESS Published in association with the UK Chapter of the Academy of International Business Titles already published in the series: (Volume 1) Edited by Fred Burton, Mo Yamin and Stephen Young INTERNATIONAL BUSINESS AND EUROPE IN TRANSITION (Volume 2) Edited by George Chryssochoidis, Carla Millar and Jeremy Clegg INTERNATIONALIZATION STRATEGIES THE STRATEGY AND ORGANIZATION OF INTERNATIONAL BUSINESS (Volume 3) Edited by Peter Buckley, Fred Burton and Hafiz Mirza INTERNATIONALIZATION: PROCESS, CONTEXT AND MARKETS (Volume 4) Edited by Graham Hooley, Ray Loveridge and David Wilson INTERNATIONAL BUSINESS ORGANIZATION: SUBSIDIARY MANAGEMENT, ENTRY STRATEGIES AND EMERGING MARKETS (Volume 5) Edited by Fred Burton, Malcolm Chapman and Adam Cross INTERNATIONAL BUSINESS: EMERGING ISSUES AND EMERGING MARKETS (Volume 6) Edited by Carla C. J. M. Millar, Robert M. Grant and Chong Ju Choi INTERNATIONAL BUSINESS: EUROPEAN DIMENSIONS (Volume 7) Edited by Michael D. Hughes and James H. Taggart MULTINATIONALS IN A NEW ERA: INTERNATIONAL (Volume 8) Edited by James H. Taggart, Maureen Berry and Michael McDermott STRATEGY AND MANAGEMENT INTERNATIONAL BUSINESS: ADJUSTING TO NEW CHALLENGES AND OPPORTUNITIES (Volume 9) Edited by Frank McDonald, Heinz Tüselmann and Colin Wheeler International Business Adjusting to New Challenges and Opportunities Edited by Frank McDonald Heinz Tüselmann and Colin Wheeler © Academy of International Business, UK Chapter, 2002 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2002 by PALGRAVE Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE is the new global academic imprint of St. Martin’s Press LLC Scholarly and Reference Division and Palgrave Publishers Ltd (formerly Macmillan Press Ltd). ISBN 0–333–98411–0 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. A catalogue record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 11 10 09 08 07 06 05 04 03 02 Printed and bound in Great Britain by Antony Rowe Ltd, Chippenham, Wiltshire Contents List of Figures viii List of Tables ix Preface x Acknowledgements xi Notes on the