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GLOBAL BUSINESS MANAGEMENT This page intentionally left blank Global Business Management A Cross-cultural Perspective ABEL ADEKOLA University of Wisconsin-Stout, USA and BRUNO S. SERGI University of Messina, Italy © Abel Adekola and Bruno S. Sergi 2007 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of the publisher. Abel Adekola and Bruno S. Sergi have asserted their moral right under the Copyright, Designs and Patents Act, 1988, to be identified as the authors of this work. Published by Ashgate Publishing Limited Gower House Croft Road Aldershot Hampshire GU11 3HR England Ashgate Publishing Company Suite 420 101 Cherry Street Burlington, VT 05401-4405 USA Ashgate website: http://www.ashgate.com British Library Cataloguing in Publication Data Adekola, Abel Global business management : a cross-cultural perspective. - (Innovative business textbooks) 1. International business enterprises - Management I. Title II. Sergi, Bruno S. 658.1'8 Library of Congress Cataloging-in-Publication Data Adekola, Abel. Global business management : a cross-cultural perspective / by Abel Adekola and Bruno S. Sergi. p. cm. -- (Innovative business textbooks) Includes bibliographical references and index. ISBN 978-0-7546-7112-1 1. International trade--Cross-cultural studies. 2. International business enterprises--Cross-cultural studies. 3. International business enterprises-Management. 4. Globalization. 5. Multiculturalism. I. Sergi, Bruno S. II. Title. HF1379.A34 2007 658'.049--dc22 ISBN: 978-0-7546-7112 1 2007002939 Printed and bound in Great Britain by MPG Books Ltd, Bodmin, Cornwall. Contents List of Case Studies List of Boxes, Figures and Maps List of Tables Foreword Preface Acknowledgments vii ix xi xiii xv xvii Introduction 1 1 International Management and Cross-cultural Perspectives 7 2 Changes and Growth in the International Marketplace 23 3 An Introduction to Multinational Enterprises 41 4 The Impact of Economics and the International Monetary Framework on International Management 65 5 The Impact of Domestic Politics on International Business 95 6 Information Technology and its Impact on International Management 125 7 International Service Management 147 8 Culture Defined 163 9 The Impact of Culture on International Management 201 10 Cross-cultural Training and Expatriate Assignments 239 11 Toward New International Business Conditions and Opportunities 261 Appendix – International Metaphors Bibliography Index 273 281 297 This page intentionally left blank List of Case Studies Low-Budget Cola Shakes Up Markets South of the Border Japan, Mexico Hammer Out Final Details on Trade Deal Lincoln Electric’s Harsh Lessons from International Expansion Hong Kong’s Economic System The Moral and Ethical Responsibility of MNEs Outsourcing: Jobs in Jeopardy Euro Disney Counselors Now Target Japanese Overseas Transplanting Corporate Cultures Globally Placing a US Firm in Germany Ford, GM Fight over Brightest Labor Market This page intentionally left blank List of Boxes, Figures and Maps Box 3.1 Box 3.2 Box 3.3 Box 3.4 Country Profile 1— France Country Profile 2—Singapore Country Profile 3—Peru Country Profile 4—Poland 51 53 54 56 Figure 4.1a Figure 4.1b Figure 4.1c Figure 4.1d Figure 4.2 Primitive Forms of Money—Katanga or “Wife Buyin