Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the relevant copyright, designs and patents acts, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers. BUSINESS HEROES That's a brilliant idea, but how could it possibly work in my organization? How often do you think as you read a business book that if only you could ask the author one simple question you could transform your organization? Capstone is creating a unique partnership between authors and readers, delivering for the first time in business book publishing a genuine after-sales service for book buyers. Simply e-mail Capstone at
[email protected] to leave your question (with details of the date and place of purchase of Business Heroes) and Sandy Dunlop will try to answer it. Capstone authors travel and consult extensively so we do not promise an immediate turnaround. Nevertheless, that one question answered might just jump-start your company and your career. Capstone is more than a publisher. It is an electronic clearing house for pioneering business thinking, putting the creators of new business ideas in touch with the people who use them. BUSINESS HEROES Making Business Renewal Your Personal Crusade SANDY DUNLOP Copyright © Sandy Dunlop 1997 The right of Sandy Dunlop to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 First published 1997 by Capstone Publishing Limited Oxford Centre for Innovation Mill Street Oxford OX2 0JX United Kingdom All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. British Library Cataloguing in Publication Data A CIP catalogue record for this book is available from the British Library ISBN 1-900961-36-9 Typeset in 10/13 pt Palatino by Sparks Computer Solutions, Oxford http://www.sparks.co.uk Printed and bound in Great Britain by T.J. International Ltd, Padstow, Cornwall This book is printed on acid-free paper CONTENTS Preface Acknowledgements and credits vii ix 1 Myth on the Bottom Line The Audacious Challenge 1 2 The Hero’s Journey A universal Story across Time and Cultures 19 3 Contemporary Heroic Tales Some Stories from Modern Business 35 4 The Return Journey The Hero’s Death (and Rebirth)