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Stop! If you have been looking for the one resource for managing a business of any size, this is it. Based on the extensive business experience of five experts, this authoritative guide provides an in-depth look at what every leader must know about managing across departments, functions, divisions, or companies.
Drawing on decades of combined experience, John Colley and colleagues detail the wide range of skills, tools, and conceptual understanding as well as the qualities of leadership that a successful general manager must acquire. In an era of specialization and specialists, the authors return due focus to the generalist. No other book so passionately and thoroughly examines the roles and responsibilities of the general manager and the full scope of this distinct, pressure-filled occupation. The authors explore the quantitative and qualitative aspects of the job and discuss how the skilled manager moves an organization from abstract goals to definitive action. For every profit center or plant manager, function head, division president, or CEO, this book is indispensable reading.
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PRINCIPLES OF GENERAL MANAGEMENT PRINCIPLES OF GENERAL MANAGEMENT The Art and Science of Getting Results Across Organizational Boundaries John L. Colley, Jr. Jacqueline L. Doyle Robert D. Hardie George W. Logan Wallace Stettinius Foreword by Robert F. Bruner Published in Association with The Darden Graduate School of Business Administration YALE UNIVERSITY PRESS NEW HAVEN AND LONDON Copyright © 2007 by Yale University. All rights reserved. This book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. Set in Galliard type by Westchester Book Group. Printed in the United States of America. Library of Congress Cataloging-in-Publication Data Principles of general management : the art and science of getting results across organizational boundaries / John L. Colley, Jr. . . . [et al.]. p. cm. “Published in association with The Darden Graduate School of Business Administration.” Includes bibliographical references and index. ISBN 978-0-300-11709-7 (cloth : alk. paper) 1. Industrial management. 2. Strategic planning. 3. Corporate governance. I. Colley, John L. HD31.P737 2007 658—dc22 2006038986 A catalogue record for this book is available from the British Library. The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources. 10 9 8 7 6 5 4 3 2 1 We gratefully dedicate this book to our students, who have enriched our lives and changed the world. CONTENTS Foreword, ix Preface, xiii Acknowledgments, xix Part I: Introduction to General Management 1. General Management in Economic Context, 3 2. General Management in Organizational Context, 15 3. The Roles and Tasks of the General Manager, 40 Part II: The General Management Process: Planning 4. The Efficacy of Strategic Management, 64 5. The Strategic Management Process, 85 6. Fundamentals of Strategy Formulation, 110 7. The Strategic Plan: Purpose, Direction, and Goals, 137 8. The Business Plan: Scale and Resources, 151 9. The Annual Plan: Anticipated Actions, 175 Part III: Analytical Concepts for the General Manager 10. The Business Model, 194 11. The Relationship between Cash Flow and Growth, 207 vii viii CONTENTS 12. Product, Marketing, and Pricing Strategies, 215 13. Relating Productivity and Firm Growth, 224 14. Residual Income, EVA, and Corporate Capital Charges, 247 15. The Allocation (Redeployment) of Capital (Cash), 262 16. Share Repurchases, 275 Part I