E-Book Overview
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
- Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
- Includes 4 new chapters that cover the newly added business-related features on You Tube.
- In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com
E-Book Content
Praise for YouTube for Business, Second Edition “Mike Miller provides an excellent guidebook for utilizing the tremendous flexibility of YouTube as a powerful business-building tool. This idea-packed book provides step-by-step instructions for growing any business, through the marketing and promotional benefits of video production and sharing.” —Wayne Hurlbert—Blog Business World and host of Blog Business Success Radio “Social media arguably has made the possibility of brand awareness easier. However, within that simplicity lies a complexity for business…How can we make sense of and how do we make the most of this new marketing approach? That is what I loved about this book—it not only explains the why but most importantly the how…brilliantly written, a must-read book for business people who want to really understand the power of YouTube.” —Anna Farmery, Managing Director—The Engaging Brand “YouTube for Business is chock-full of great ideas and examples for marketing your business with video. Whether you are brand new to using YouTube and need some help with ideas for your first video or you’ve already got a few videos under your belt but want to up your technical production game, YouTube for Business is definitely worth the read. Engaging, easy-to-understand, authoritative.” —Kate Trgovac Kate Trgovac, Co-founder—LintBucket Media “YouTube for Business is another well written, informative book. On my show, I always refer to Michael’s books as wonderful desktop reference guides, filled with practical advice. They’re not filled with engineered techno talk.” —John Iasiuolo, Host/Executive Producer “YouTube For Business: Online Video Marketing for Any Business, 2nd Edition is another example of why Michael Miller's book is considered The definitive book about YouTube! This latest edition is a must read book for any business owner wanting to implement a successful inbound video marketing campaign for their business, product or service! I highly recommend it!!” —Rey Ybarra, Host/Producer of "The New Media Radio Hour" www.newmediaradiohour.com This page intentionally left blank YouTube ® Online Video Marketing for Any Business for Business Second Edition Michael Miller 800 East 96th Street Indianapolis, Indiana 46240 USA YouTube for Business, Second Edition Copyright © 2011 by Que Publishing All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein. ISBN-13: 978-0-7897-4726-6 Associate Publisher Greg Wiegand Acquisitions Editor Michelle Newcomb Development Editor The Wordsmithery LLC Managing Editor Sandra Schroeder Project Editor Seth Kerney ISBN-10: 0-7897-4726-X First Printing: January 2010 Library of Congress Cataloging-in-Publication data is on file. Trademarks All terms mentioned in this book that are known to be tradema