Toc: Concepts and Techniques for Crafting and Executing Strategy Introduction and Overview 1. What is Strategy and Why is it Important 2. Charting a Company's Direction Core Concepts and Analytical Tools 3. Evaluating a Company's External Environment 4. Evaluating a Company's Resources, Capabilities, and Competitiveness Crafting a Strategy 5. The Five Generic Competitive Strategies 6. Strengthening a Company's Competitive Position 7. Strategies for Competing in International Markets 8. Corporate Strategy 9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Executing the Strategy 10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure 11. Managing Internal Operations 12. Corporate Culture and Leadership Cases in Crafting and Executing Strategy 1. Mystic Monk Coffee 2. Airbnb In 2018 3. Wil’s Grill 4. Costco Wholesale in 2018: Mission, Business Model, and Strategy 5. Competition in the Craft Beer Industry in 2018 6. Fixer Upper: Expanding the Magnolia Brand 7. Under Armour’s Turnaround Strategy in 2018: Efforts to Revive North 8. MoviePass—Are Subscribers Loving It to Death? 9. TOMS Shoes: Expanding Its Successful One For One Business Model 10. Lola’s Market: Capturing A New Generation 11. iRobot in 2018: Can the Company Keep the Magic? 12. Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? 13. Twitter Inc. in 2018: Too Little Too Late? 14. Netflix’s Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? 15. Walmart’s Expansion into Specialty Online Retailing 16. Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market 17. Aliexpress: Can It Mount a Global Challenge to Amazon? 18. Tesla Motors in 2018: Will the New Model 3 Save the Company? 19. Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? 20. Shearwater Adventures Ltd. 21. TJX Companies: It’s Strategy in Off-Price Home Accessories and Apparel Retailing 22. IKEA’s International Marketing Strategy in China Section B: Crafting Strategy in Diversified Companies 23. PepsiCo’s Diversification Strategy in 2018: Will the Company’s New Businesses Restore its Growth? 24. The Walt Disney Company: Its Diversification Strategy in 2018 Section C: Implementing and Executing Strategy 25. Robin Hood 26. Dilemma at Devil’s Den 27. Nucor Corporation in 2018: Contending with the Challenges of Low-Cost For