The Control Revolution: How The Internet Is Putting Individuals In Charge And Changing The World We Know

. 'JNIVERSITA' OEGLI STUOI DI MOOENA EREGGIO EMILIA BIBLIOTECA GIUAIDICA ,, c1asse ·······c:5........ 15Q~... Sottocl.•••••••••••••••••••••• N" d'ord .• 1. the potentially monumental shift in c.QT}trol ·~rorrf · institutions to·individualsmade possible by:frevifafoh~ . nology such as the Internet; 2. the conflict over such change bet~ie~n ihdf~sd:uals and powerful entities (governments, corporations~the media); . 3. the unexpected, and not always desirabl~, ways in which such change could reshape our lives Ind ividiia.:ts·:: and Cha(ig:i\pg. the World:·:· We Know J :Andrew L. Shapiro ~' ' ~ A Century Foundatio~ Book IBM PublicAffairs ~ New York The Century Foundation, formerly the Twentieth Century Fund, sponsors and supervises timely analyses of economic policy, foreign affairs, and domestic political issues. Not-for-profit and nonpartisan, it was founded in 1919 and endowed by Edward A. Filcnc. Board ofTrustccs ofThc Century Foundation Morris B. Abram Brewster C. Denny H. Brandt Ayers Charles V. Hamilton Arthur M. Schlesinger, Jr. Harvey I. Sloane, M.D. Peter A. A. Berle Matina S. Horner Theodore C. Sorensen, Chairman Alan Brinkley Lewis B. Kadcn Kathleen M. Sullivan Josi! A. Cabrancs James A. Leach James Tobin Joseph A. Calif:,.no, Jr. Richard C. Leone David B. Truman Alexander Morgan Capron Alicia H. Munnell Shirley Williams Hodding Carter III P. Michael Pitfield William Julius Wilson Edward E. David, Jr. Richard Ravitch Richard C. Leone, President Foreword vii Introduction xi . Part One: Revolution ~~;: 1 Copyright © 1999 by Andrew L. Shapiro. Published in the United States by PublicAffairsTM, a member of the Perseus Books Group. All rights reserved. Printed in the United States of America. ·~we Have Revolution Now" 3 2 The Politics of Code 13 3 Gaining Control 25 4 Liebling's Revenge: The Power of Interactivity 34 5 Masters of Our Own Domains: Personalization of E~perience 44 No part of this book may be reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address Pu~licAffairs, 150 West 57th Street, Suite 1311, New York, NY 10107. Library of Congress Cataloging-in-Publication Data Shapiro, Andrew L. 6 The Decline of Middlemen: Day Trading The control revolution : how the internet is putting individuals in charge and changing the world and we know I Andrew L. Shapiro. p. 53 ·Part Two: Resistance ISBN 1-891610-86-X 7 An Anxious State: Controlling Speech, Secrets, and Creativity 1. Information society. 1. Information society-Political aspects. 3. Control (Psychology). 4. Power (Social sciences). I. Tade. 63 1999 8 Where Do You Want to Go Today?: 99-:z.4441 Microsoft and the I II us ion of Control CIP IO Electrified Voting" cm. "A Century Foundation book." HM851.S53 11 9 8 7 6 5 4 3 1 ·-:~.~l·· 84 Part Three: Oversteer 9 Narrowing Our Horizons 10 A Fraying Net 105 115 v