New Venture Management: The Entrepreneur’s Roadmap [EPUB]

Preparing link to download Please wait... Attached file not found

E-Book Overview

New Venture Management: The Entrepreneur’s Roadmap, Second Edition, provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management—the fundamentals of such diverse activities as planning, marketing, financing, and growth. The book is designed as a “hands on” practical approach for the collegiate market. This text is designed for courses in new ventures that involve three distinct but related constituencies. First, the textbook is designed to be useful to professors who relate the latest research to each topic as they teach the course. Second, the textbook has been written for students to read. The subject matter is presented in an interesting easy-to-understand style. Finally, the specific needs of active new venture owner-managers have been considered. The book’s coverage of the key aspects of new venture management will help them to improve their management effectiveness on the job.

---

E-Book Information

• Year: 2,017

• Pages: 751

• Language: English

• Topic: 6

• Org File Size: 5,330,832

• Extension: epub

• Toc: PART I NEW VENTURE OPPORTUNITIES CHAPTER 1 NEW VENTURES: THE QUIET GIANT CHAPTER 2 IDEATION: THE CONCEPT CHAPTER 3 VENTURE OPTIONS: THE PATHWAYS PART II NEW VENTURE DEVELOPMENT CHAPTER 4 MARKETING: THE CUSTOMER CHAPTER 5 LEGAL CONSIDERATIONS: THE PARAMETERS CHAPTER 6 STRATEGIC PRICING: THE HOOK PART III NEW VENTURE FINANCES CHAPTER 7 START-UP CAPITAL: THE INJECTION CHAPTER 8 FINANCIAL STATEMENTS: THE SCORECARD CHAPTER 9 FINANCIAL ANALYSIS: THE GAUGES PART IV NEW VENTURE GROWTH CHAPTER 10 HUMAN RESOURCES: THE PEOPLE CHAPTER 11 THE BUSINESS PLAN: THE COMPASS CHAPTER 12 SCALING VENTURES: THE FUTURE