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Praise for The Ethics of Influence “In this era of intransigence and intolerance, The Ethics of Influence is a vitally needed book. It embraces what all of us—left, right, and center— mutually want: a balance between the goals of welfare, autonomy, dignity, and self-government. What’s more, it is a hoot to read. Roll Over Mill and Marx; tell Hayek and Gramsci the news.” -George A. Akerlof Nobel Laureate in Economics, 2001 “As more governments and businesses turn to ‘nudging,’ pioneer Sunstein turns his brilliant mind to building an ethical framework for these powerful approaches. New findings on public attitudes to nudges – showing surprisingly high levels of support even among traditionally skeptical Americans – are combined with Sunstein’s trademark clarity of thought to offer a timely framework that will be influential across the world.” -David Halpern CEO, Behavioural Insights Team, and author, Inside the Nudge Unit “In a book full of convincing detail but free of dogmatism, Sunstein walks us through the case for and against nudges. Nudges are, in some circumstances, the best tool government has at its disposal – cheaper than financial incentives, more freedom-preserving than mandates, and more effective than information. Our government is sometimes ethically required to nudge us. Nonetheless, nudges raise legitimate ethical concerns, foremost among them that they can be manipulative. Sunstein ultimately makes a powerful argument for the widespread use of nudges by government, but without shortchanging the ethical arguments on both sides.” -Anne Barnhill Assistant Professor of Medical Ethics and Health Policy University of Pennsylvania “One need not agree with all of Cass Sunstein’s arguments about nudging to admire him for doing more than anyone to champion the importance of behavioral science for public policymaking. Owing to him, it is an increasingly recognized ethical imperative to measure government actions not only against societal values but also against evidence.” -Ralph Hertwig Director, Center for Adaptive Rationality, Max Planck Institute for Human Development, Germany “Cass Sunstein knows more than anyone about nudging, and in this very insightful book he brings his acute reasoning to understanding the ethics behind choice architecture. Here he considers sources from Mill to Hayek to Ostrom, and argues that choice architecture is unavoidable and in many cases that it’s the right thing to do. Just as importantly, he talks about when nudging is wrong and when it is manipulative. All in all, it is an essential book for anyone interested in the ethics of behavioral intervention, either by governments or firms.” -Eric J. Johnson Norman Eig Professor of Business, Columbia University “Behavioural regulation has spread to governments worldwide. This brilliant book tackles the many myths that have evolved around the use of behavioural economics in politics. Cass Sunstein explains in clear words how (and why) the core values of an Ethical State – welfare, autonomy, dignity, and self-government – are indeed best served by governments that carefully base their policies on an empirical foundation and use behavioural insights as additional effective policy tools.” -Professor Lucia A. Reisch Behavioural Economist, Copenhagen Business School “We typically consider ourselves rational actors, whose dignity derives from our autonomy. In fact, our behavior is easily shaped by other actors and by external factors, often outside our awareness and control. When government intervenes to influence our behaviors, often to improve our lives, we recoil. But if government remains uninvolved while other interests are free to shape our world, how autonomous are we then? Sunstein confronts our naïveté with a penetrating discussion about how to balance government influence against personal dignity, manipulation against autonomy, and behavioral facts against political idea