Entrepreneurship : Successfully Launching New Ventures

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E-Book Overview

For courses in entrepreneurship. A Comprehensive Guide to Business Ventures Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business. Also Available with MyEntrepreneurshipLabTM This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for: 0134422503 / 9780134422503 Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 5/e Package consists of: 0133797198 / 9780133797190 Entrepreneurship: Successfully Launching New Ventures 013397409X / 9780133974096 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures

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E-Book Information

• Year: 2,016

• Edition: 5. ed.

• City: Upper Saddle River

• Pages: 568

• Pages In File: 596

• Language: English

• Topic: 1

• Identifier: 9780133797190,0133797198,9781292095387,1292095385

• Org File Size: 56,307,472

• Extension: pdf

• Tags: Entrepreneurship New business enterprises Electronic books Entrepreneurship New business enterprises

• Toc: Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for fi