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September 11, 2001 The Magazine for Securities Industry Professionals www.tradersmagazine.com STA Affiliate Coverage Dallas • Seattle/Portland December 2011 >>A Raging Debate On Message Traffic Fees >>NYSE Floats Sub-Penny Pricing Again >>Low-Touch Trading Gets Personal Trader Trends Brought to You by Bank of America Merrill Lynch Ferris D’Angelo Head of Vendor Consulting Global Execution Services Bank of America Merrill Lynch Which Trading platform is right for you? A good trader spots all the right signals As trading technology evolves, innovation across order and execution management systems is leading head traders to reassess the technology required to run at just the right time. their desks. By consolidating platforms, firms can drive significant cost savings while streamlining trading workflow. An investment in more robust technology All on Instinct. today will help to minimize the cost required to change or add systems in the future. $Cost vs. Time Robust Order Management System with Execution capabilities 250,000 The new Instinct®Algo. Accounting Platform Portfolio Management Real-time Market Data 200,000 Combining the strengths of our widely used algorithms, the new Instinct Order Management System Risk Management recognizes and adapts to more signals and more conditions more quick 150,000 Yet for all its innate sophistication, it’s incredibly easy to use. When you 100,000 perform at the highest levels, go with our Instinct. Taking your opportunity further. That’s return on 50,000 0 Year 1 Year 2 Year 3 and Beyond Source: Bank of America Merrill Lynch * Example of projected cost savings, individual results will vary. View the Instinct® videos.* ba.ml.com/instinct Whether you are a start-up hedge fund or a sizable asset manager, there are a variety of solutions that can streamline your front office technology portfolio and reduce New York +1.212.449.6090 | Chicago +1.866.202.5908 | Europe +44.20.799.64521 | Japan +813. the number of platforms needed to trade. Ferris D'Angelo Head of Vendor Consulting, Global Execution Services New York 212.449.6090 | London +44.20.799.64521 Asia +852.2161.7550 *Standard data rates apply. “Bank of America Merrill Lynch” is the marketing name for the global banking and global markets businesses of Bank of America Corporation. Lending, derivatives, and other co affiliates of Bank of America Corporation, including Bank of America, N.A., member FDIC. Securities, strategic advisory, and other investment banking activities are performed Corporation (“Investment Banking Affiliates”), including, in the United States, Merrill Lynch, Pierce, Fenner & Smith Incorporated, which is a registered broker-dealer and member entities. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured r May Lose Value r Are Not Bank Guaranteed. Instinct® is a trademark or registered t countries. ©2011 Bank of America Corporation t®Algo kly than ever. u want to n relationship. .6225.8398 | Asia +852.2161.7550 ommercial banking activities are performed globally by banking d globally by investment banking affiliates of Bank of America of FINRA and SIPC, and, in other jurisdictions, locally registered trademark of Bank of America Corporation in the U.S. and other ;]`S /Z^VO :Saa 0SbO @S^`SaS\bW\U ]dS` B`WZZW]\ W\ [O`YSb QO^WbOZWhObW]\´RSaWU\SR T]` bVS PSab =B1 Q][^O\WSa bVOb [SSb bVS VWUVSab ¿\O\QWOZ abO\RO`Ra O\R ^`]dWRS VWUV _cOZWbg RWaQZ]ac`S b] W\dSab]`a 4]` RSdSZ]^[S\b abOUS Q][^O\WSa bVOb O`S Qc``S\b W\ bVSW` `S^