Toc: CONTENTS ......Page 39AN ASIDE) IS THIS ANY WAY TO START A BOOK?......Page 25ENDNOTES......Page 27HIJACKING OUR MINDS......Page 47Mental Models......Page 48What We See Is What We Think......Page 52The Importance of Mental Models......Page 54Thinking the Impossible......Page 56ENDNOTES......Page 58PART 1 RECOGNIZE THE POWER AND LIMITS OF MENTAL MODELS......Page 59CHAPTER 1 OUR MODELS DEFINE OUR WORLD......Page 61THE PARALLEL UNIVERSES IN OUR MINDS......Page 66WHERE "MODELS" COME FROM......Page 69AVOIDING OBSOLESCENCE......Page 74THE CONSEQUENCES OF MODELS......Page 76ENDNOTES......Page 78CHAPTER 2 RUNNING THE MIRACLE MILE......Page 79THE POWER OF MODELS......Page 84PERILS OF MODELS......Page 86THE HUMAN SPIRIT IS INDOMITABLE......Page 90ENDNOTES......Page 92PART 2 KEEPING YOUR MODELS RELEVANT......Page 95CHAPTER 3 SHOULD YOU CHANGE HORSES?......Page 97KNOWING WHEN TO SWITCH HORSES......Page 104OFF TO THE RACES......Page 113ENDNOTES......Page 114CHAPTER 4 PARADIGM SHIFTS ARE A TWO-WAY STREET......Page 115SOMETHING OLD, SOMETHING NEW......Page 117THE SEQUENCE OF SCIENTIFIC REVOLUTIONS......Page 121SOMETIMES WE GO ONLY ONE WAY......Page 123THE PARADIGM SWING: LIVING IN ST. PETERSBURG......Page 125PARADIGMS WHOSE TIME HAS NOT YET COME......Page 127SEEING IN BOTH DIRECTIONS......Page 129ENDNOTES......Page 132CHAPTER 5 SEEING A NEW WAY OF SEEING......Page 135HOW TO SEE DIFFERENTLY......Page 138NEW MAPS......Page 148ENDNOTES......Page 149CHAPTER 6 SIFT FOR SENSE FROM STREAMS OF COMPLEXITY......Page 151THROWING A DROWNING MAN ANOTHER MEGABYTE OF DATA......Page 156IT'S ALL ABOUT CONTEXT......Page 159THE PROCESS OF ZOOMING IN AND ZOOMING OUT......Page 163EXTREME THINKING: SIMULTANEOUS ZOOMING IN AND OUT......Page 173AN APPLICATION: DO YOU WANT FRIES WITH THAT?......Page 174ZOOMING......Page 175ENDNOTES......Page 177CHAPTER 7 ENGAGE IN R&D OF TH