Toc: Not Having A Marketing Plan......Page 3Not Differentiating Your Business From Your Competition......Page 10MISTAKE NUMBER THREE......Page 15Not Having a Systematic Referral Generating Program......Page 16Neglecting to Communicate and Market to Your Current Customers......Page 29To Get to the Pot of Gold, You Have to Know Where to Mine......Page 30Focus On Your Best Customers......Page 31“Business Goes Where Business Is Invited” – A Cas......Page 32The Prodigal Customer – The Lost 20%......Page 34Conclusion......Page 36Don’t make one of the biggest mistakes in the boo......Page 37“Make Money with OPC \(Other People’s Customers......Page 38Your Only Limitation is Your Imagination......Page 39How to Approach Your Soon-to-be Venture Partner......Page 41Handling Potential Objections......Page 43Take These Steps to Get Your Joint Venture Going......Page 44Potential Joint Ventures Are All Around You - Take Your Blinders Off!......Page 45What is the Principle Objective of Your Small Business?......Page 46“Any Fool Can Make Soap, It Takes a Clever Man to......Page 47High Value Activities......Page 48What Do Bill Gates and Oprah Have In Common......Page 50Conclusion......Page 51