Project-driven Technology Strategy - Knowledge Technology

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It is important to define important terms that will become central to the arguments presented in this book. The worst way to start would be to assume that the expression Product-Driven Technology Strategy is self-explanatory. Many people have an implicit understanding of these words and other terms that may need some un-learning, which can be difficult. This book was written with practicing executives and project managers foremost in mind. A conundrum is that since strategies are oriented toward long-term results, it can take years for practical, empirically based theories to become reliable. For that reason alone, hot new theories that have yet to prove themselves are not always used in this book, in deference to theories that have proved robust. Most theories presented and discussed are classic, regardless of their age one way or the other. In the author’s view, a classic only deserves the label if it has maintained its relevance to modern practice.

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Project Management Institute Project-Driven technology Strategy: Knowledge Û Technology Robert N. McGrath, PhD, PMP Library of Congress Cataloging-in-Publication Data McGrath, Robert N. Project-driven technology strategy : knowledge technology / Robert N. McGrath. p. cm. Includes bibliographical references and index. ISBN 978-1-935589-57-0 (alk. paper) 1. Project management. 2. Information technology—Management. 3. Strategic planning. I. Title. HD69.P75M388 2012 658.4 012—dc23 2012021576 ISBN: 978-1-935589-57-0 Published by: Project Management Institute, Inc. 14 Campus Boulevard Newtown Square, Pennsylvania 19073-3299 USA Phone: 1610-356-4600 Fax: 1610-356-4647 Email: [email protected] Internet: www.PMI.org ©2012 Project Management Institute, Inc. All rights reserved. “PMI”, the PMI logo, “PMP”, the PMP logo, “PMBOK”, “PgMP”, “Project Management Journal”, “PM Network”, and the PMI Today logo are registered marks of Project Management Institute, Inc. The Quarter Globe Design is a trademark of the Project Management Institute, Inc. For a comprehensive list of PMI marks, contact the PMI Legal Department. PMI Publications welcomes corrections and comments on its books. Please feel free to send comments on typographical, formatting, or other errors. Simply make a copy of the relevant page of the book, mark the error, and send it to: Book Editor, PMI Publications, 14 Campus Boulevard, Newtown Square, PA 19073-3299 USA. To inquire about discounts for resale or educational purposes, please contact the PMI Book Service Center. PMI Book Service Center P.O. Box 932683, Atlanta, GA 31193-2683 USA Phone: 1-866-276-4764 (within the U.S. or Canada) or 11-770-280-4129 (globally) Fax: 11-770-280-4113 Email: [email protected] Printed in the United States of America. No part of this work may be reproduced or transmitted in any form or by any means, electronic, manual, photocopying, recording, or by any information storage and retrieval system, without prior written permission of the publisher. The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48—1984). 10 9 8 7 6 5 4 3 2 1 ii Introduction A s we begin, it is important to define important terms that will become central to the arguments presented in this book. The worst way to start would be to assume that the expression ProductDriven Technology Strategy is self-explanatory. Many people have an implicit understanding of these words and other terms that may need some un-learning, which can be difficult. In the following passage, itali