Project Management Institute Project-Driven technology Strategy: Knowledge Û Technology Robert N. McGrath, PhD, PMP Library of Congress Cataloging-in-Publication Data McGrath, Robert N. Project-driven technology strategy : knowledge technology / Robert N. McGrath. p. cm. Includes bibliographical references and index. ISBN 978-1-935589-57-0 (alk. paper) 1. Project management. 2. Information technology—Management. 3. Strategic planning. I. Title. HD69.P75M388 2012 658.4 012—dc23 2012021576 ISBN: 978-1-935589-57-0 Published by: Project Management Institute, Inc. 14 Campus Boulevard Newtown Square, Pennsylvania 19073-3299 USA Phone: 1610-356-4600 Fax: 1610-356-4647 Email:
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[email protected] Printed in the United States of America. No part of this work may be reproduced or transmitted in any form or by any means, electronic, manual, photocopying, recording, or by any information storage and retrieval system, without prior written permission of the publisher. The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48—1984). 10 9 8 7 6 5 4 3 2 1 ii Introduction A s we begin, it is important to define important terms that will become central to the arguments presented in this book. The worst way to start would be to assume that the expression ProductDriven Technology Strategy is self-explanatory. Many people have an implicit understanding of these words and other terms that may need some un-learning, which can be difficult. In the following passage, itali