E-Book Overview
ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the ''business model'' concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action
E-Book Content
M A K E T H E G R A D E W I T H C O U R S E M AT E ! The more you study, the better the results. Cengage Learning’s Management CourseMate helps you make the most of your study time by accessing everything you need to succeed in one place. features include: • An Interactive eBook with highlighting, note taking, and an interactive glossary. • Interactive Learning Tools— read your textbook, take notes, review flashcards, watch videos, and take practice quizzes—online with CourseMate. • It’s Affordable—about half the cost of a traditional printed textbook. To access additional course materials including CourseMate, please visit www.cengagebrain.com. At the CengageBrain.com home page, enter the ISBN of your title (from the back cover of your book) using the search box at the top of the page. This will take you to the product page where these resources can be found. This page intentionally left blank 3rd Edition Essentials of Strategic Management Charles W. L. Hill University of Washington Gareth R. Jones Texas A&M University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Essentials of Strategic Management, Third Edition Charles W. L. Hill, Gareth R. Jones Vice President of Editorial, Business: Jack W. Calhoun Acquisitions Editor: Michele Rhoades Developmental Editor: Suzanna Bainbridge Senior Editorial Assistant: Ruth Belanger © 2012, 2009 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Marketing Manager: Jon Monahan Associate Content Project Manager: Jana Lewis Media Editor: Rob Ellington Frontlist Buyer, Manufacturing: Arethea Thomas Marketing Communications Manager: Jim Overly Production Service: S4Carlisle Publishing Services Art Director: Tippy McIntosh Internal Designer: Mike Stratton, Stratton Design Cover Designer: