THE COMMON GLUE AN ALTERNATIVE WAY OF TRANSCENDING DIFFERENCES TO UNLEASH COMPETITIVE PERFORMANCE i INTERNATIONAL BUSINESS AND MANAGEMENT SERIES Series Editor: Pervez N. Ghauri Published: Forthcoming titles include: European Union and the Race for Foreign Direct Investment in Europe Oxelheim & Ghauri Global Competitive Strategies Hennart & Thomas Strategic Alliances in Eastern and Central Europe Hyder & Abraha Non-Business Actors in a Business Network Hadjikhani & Thilenius Intellectual Property and Doing Business in China Yang Other titles of interest: International Trade in the 21st Century Fatemi Alliances and Co-operative Strategies Contractor & Lorange Globalization, Trade and Foreign Direct Investment Dunning Relationships and Networks in International Markets Gemünden, Ritter & Walter International Business Negotiations Ghauri & Usunier International Trade and the New Economic Order Moncarz Critical Perspectives on Internationalisation Havila, Forsgren & Håkansson Contemporary Issues in Commercial Policy Kreinin Managing Cultural Differences Morosini Related journals — sample copies available on request: Network Dynamics in International Marketing Naude & Turnbull European Management Journal International Business Review International Journal of Research in Marketing Long Range Planning Scandinavian Journal of Management The Global Challenge for Multinational Enterprises Buckley & Ghauri Business Network Learning Håkansson & Johanson For full details of all IBM titles published under the Elsevier imprint please go to: Managing International Business Ventures in China Li http://www.elsevier.com/locate/series/ibm ii THE COMMON GLUE AN ALTERNATIVE WAY OF TRANSCENDING DIFFERENCES TO UNLEASH COMPETITIVE PERFORMANCE BY PIERO MOROSINI 2005 Amsterdam – Boston – Heidelberg – London – New York – Oxford Paris – San Diego – San Francisco – Singapore – Sydney – Tokyo iii ELSEVIER B.V. Radarweg 29 P.O. Box 211, 1000 AE Amsterdam, The Netherlands ELSEVIER Inc. 525 B Street, Suite 1900 San Diego, CA 92101-4495 USA ELSEVIER Ltd The Boulevard, Langford Lane Kidlington, Oxford OX5 1GB UK ELSEVIER Ltd 84 Theobalds Road London WC1X 8RR UK © 2005 Elsevier Ltd. All rights reserved. This work is protected under copyright by Elsevier Ltd, and the following terms and conditions apply to its use: Photocopying Single photocopies of single chapters may be made for personal use as allowed by national copyright laws. Permission of the Publisher and payment of a fee is required for all other photocopying, including multiple or systematic copying, copying for advertising or promotional purposes, resale, and all forms of document delivery. Special rates are available for educational institutions that wish to make photocopies for non-profit educational classroom use. Permissions may be sought directly from Elsevier’s Rights Department in Oxford, UK: phone (+44) 1865 843830, fax (+44) 1865 853333, e-mail: permiss
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