Journal Publishing

Journal publishing Journal publishing Gillian Page Pageant Publishing Robert Campbell Blackwell Science Ltd Jack Meadows Loughborough University CAMBRIDGE UNIVERSITY PRESS PUBLISHED BY THE PRESS SYNDICATE OF THE UNIVERSITY OF CAMBRIDGE The Pitt Building, Trumpington Street, Cambridge CB2 1RP, United Kingdom CAMBRIDGE UNIVERSITY PRESS The Edinburgh Building, Cambridge CB2 2RU, United Kingdom 40 West 20th Street, New York, NY 10011-4211, USA 10 Stamford Road, Oakleigh, Melbourne 3166, Australia © Cambridge University Press 1997 This book is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press First published 1997 An original edition, on which this revised, updated and extended edition is based, was published as journal Publishing: Principles and Practice, by Gillian Page, Robert Campbell and Jack Meadows (Butterworths, 1987) Printed in the United Kingdom at the University Press, Cambridge Typeset in Swift 9V6/14 pt A catalogue record for this book is available from the British Library Library of Congress cataloguing in publication data Page, Gillian. Journal publishing / Gillian Page, Robert Campbell, Jack Meadows. - Rev., updated and expanded ed. p. cm. Revised, updated, and expanded edition of: Journal publishing, 1987. Includes bibliographical references and index. ISBN 0 521 44137 4 1. Scholarly periodicals - Publishing. 2. Learned institutions and societies - Publishing. 3. Periodicals, Publishing of. 4. Scholarly publishing. I. Campbell, Robert. II. Meadows, A. J. (Arthur Jack). III. Title. Z286.S37P33 1997 080.572 - dc20 96-23397 CIP ISBN 0 521 44137 4 hardback WD Contents List of 1 figures page vi List of tables ix Preface xi Introduction to j ournals 1 2 Editing 33 3 Production 65 4 Marketing 132 5 Subscription management and distribution 173 6 Non-subscription revenue 205 7 Legal and ethical aspects 240 8 Financial aspects 270 9 Bibliographic aspects 301 10 Managing a list of journals 321 11 Electronic publishing 346 Appendix 1 Getting tenders for journals 372 Appendix 2 Publishers' and editors' associations 381 Glossary 389 Bibliography 397 Index 403 Figures 1.1 Growth in circulation of new STM research journals which are launched independently of any society, showing the decline in the market. Each graph is based on an average of three titles. Where a society is involved, the circulation is usually greater due to members taking copies. The older two graphs are reproduced by kind permission from Proceedings of the UK Serials Group Conference, Monograph no. 2,1979. page 4 1.2 Graph of accumulated profit or loss of a well-produced STM research journal launched in the late 1980s. The size of the investment required explains why new STM journals are mainly launched by large publishers. With the support of a society the graph is usually flatter and generally new journals in the social sciences and humanities do not require so much funding, page 5 1.3 The number of science periodicals introduced annually from 1945 to 1988 based on data from Ulrica's International Periodicals Directory. Reproduced by kind permission from David Pendlebury, The Scientist, 3,1989. page 14 1.4 (A) Growth rate of a leading British geological journal: journal of the Geological Society. The annual number of pages published since 1950 is pl