01 Baker Prelims Final 5/6/03 1:51 pm Page iii New Consumer Marketing Managing a Living Demand System Susan Baker with Margrit Bass 01 Baker Prelims Final 5/6/03 1:51 pm Page ii 01 Baker Prelims Final 5/6/03 1:51 pm New Consumer Marketing Page i 01 Baker Prelims Final 5/6/03 1:51 pm Page ii 01 Baker Prelims Final 5/6/03 1:51 pm Page iii New Consumer Marketing Managing a Living Demand System Susan Baker with Margrit Bass 01 Baker Prelims Final Copyright © 2003 5/6/03 1:51 pm Page iv John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (+44) 1243 779777 Email (for orders and customer service enquiries):
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